Responsive Mobile Ad Creative Now Available Through Aarki’s Programmatic Advertising Platform

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Mobile app marketers can now streamline ad creative production and provide better user experience using the responsive ad format through Aarki's proprietary platform.

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Through its proprietary programmatic mobile advertising platform, Aarki now offers responsive ad creative in additional to its wide range of available ad formats. HTML5 technology enables the company to develop and serve one ad creative that fits across various iPhone and Android mobile screen sizes. Whether the target audience has an iPhone 7, other iPhone models, or other Android devices, the responsive ad will automatically resize to fit the device's screen.

As mobile usages continues grow, app marketers are challenged with advertising across a variety of screen sizes. Serving one fixed size ad across different screen sizes with the ad only partially filling up some user’s screen can affect user experience. As a result, developing an ad for each screen size is the solution many app marketers take. With responsive ad, however, app marketers can launch a more efficient campaign by developing one responsive ad for varying screen sizes. This allows app marketers to streamline the marketing production and also provides better user experience.

HTML5 technology within Aarki’s proprietary platform enables creative designers to develop and optimize ad creative for various screen sizes in a single tag. The platform allows creative designers to define margins and behavior of an ad element, enabling the element to scale and position at difference creative sizes. The company then also conducts multivariate creative testing to identify the best creative variants and media placement for its client’s key performance indicators. This process enables Aarki to serve the right ad creative to the right audiences without negating the user experience.

“Responsive ad does not only help solve for better user experience, it also help app marketers run a more efficient campaign,” said Sid Bhatt, ceo of Aarki. “With HTML5 and multivariate technologies, Aarki can help app marketers serve responsive ads that can drive stronger return on ad spend.”

About Aarki
Aarki is transforming mobile app marketing through unified optimization of creative and media. It delivers superior results using proprietary machine learning technology for performance optimization. The company's customer base includes leading brands, agencies, and app developers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, London, Manila, Tokyo, and Yerevan. For more information, please visit or follow us on Twitter: @aarkimobile.

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Pamela Llerngsin
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