NEW YORK, NY (PRWEB) September 15, 2016
The broadcast and digital teams from 24 local TV properties of The E.W. Scripps Company (NYSE: SSP) have implemented the CrowdTangle platform for real-time social media monitoring. CrowdTangle is a leading social media discovery and analytics company.
The Scripps teams will use CrowdTangle to monitor what stories are trending on social media in their own local markets and across the country and to more easily measure the success of their social publishing. With these insights, stations can discover story ideas for audiences on both digital and broadcast platforms.
“CrowdTangle is invaluable in giving our teams insights into stories that matter to our local audiences on broadcast and digital platforms, keeping us competitive in our local markets,” said Laura Tomlin, vice president, digital business operations. “The platform’s built-in analytics help boost the metrics we use to evaluate our success on social.”
“The E.W. Scripps Company is leading the way in digital storytelling, and its stations are consistently at the forefront of digital adoption in their markets,” said Brandon Silverman, CEO and co-founder of CrowdTangle. “We’re excited to continue this great work with them, and we look forward to a long partnership.”
CrowdTangle makes it easy to keep track of what's happening on social media. Designed for a wide variety of uses in a newsroom, CrowdTangle is a simple way for publishers to discover content, benchmark themselves against competitors and identify influencers across some of the world's largest social networks. CrowdTangle currently serves hundreds of publishers and local news networks around the world, including the Washington Post, BuzzFeed, the BBC, Tronc, TEGNA and many more, and powers Facebook’s dedicated tool for Journalists: Facebook Signal.
To find out more, go to crowdtangle.com, or check out CrowdTangle in the New York Times Magazine, Fast Company, and Ad Exchanger.