The user account interface on an external website provided a less than ideal user experience. Users demanded that we bring our app back. People missed Boopsie and we did too!
(PRWEB) September 15, 2016
Boopsie, Inc., the leading mobile platform-as-a-service provider for libraries worldwide, today released a case study that explores how users responded when The Ferguson Library cancelled their mobile app with plans to replace it with a mobile-friendly library website.
The library initially decided to launch a Boopsie mobile app in 2012 with a goal to connect users to the library’s services and resources on the go. Four years later, they decided to cancel the app and offer a new streamlined website optimized for mobile phones and tablets. A free copy of the full case study, which details why the library decided to bring back their app, is available to anyone here.
“It renders beautifully,” shared Susan LaPerla, Acting Director at The Ferguson Library about the mobile-friendly website, a website that the library still offers in addition to their relaunched Boopsie app. “But we realized that the user account interface on an external website provided a less than ideal user experience. Users demanded that we bring our app back. People missed Boopsie and we did too!”
“With 64% of American adults owning a smartphone—a 29% increase since just five years ago—libraries really need to focus on making their services and resources accessible via mobile devices. Providing both an optimized website and a customized app like The Ferguson Library does is the best approach,” says Mary Casey, Director of Marketing at Boopsie. “Our custom-branded native mobile apps for libraries make it easy and affordable to offer the best possible experience for mobile users. We’re excited to continue our partnership with Ferguson Library, helping them go where their users go.”
To learn more about how libraries work with Boopsie to supplement their mobile-friendly websites with customized apps, visit http://www.boopsie.com. You can also stay current with the Boopsie buzz by following them on Twitter.
About The Ferguson Library
The Ferguson Library’s vision is to inspire, promote and foster lifelong learning and personal growth. The library provides free and equal access to information, ideas, books and technology to educate and enrich the Stamford community and operates with core values that include nurturing and encouraging literacy, celebrating life-long learning and creating a safe, inviting and comfortable environment that is conducive to reading, studying, learning and engagement.
Boopsie, Inc. is the industry-leading mobile platform-as-a-service (PaaS) provider for over 4,000 library locations worldwide. Boopsie’s apps have been downloaded over 3.5 million times and are used by over 500,000 unique users per month. Boopsie’s library-branded mobile apps are affordable, easy to deploy and maintain, and enable libraries of all types and sizes, including academic, corporate, public and special, to quickly acquire new users and increase circulation. Boopsie’s mobile apps are fully hosted and maintained by Boopsie’s U.S. based customer service organization and are designed for Android, iOS, Kindle Fire and even Blackberry platforms. Boopsie enables 24/7 remote library access via the user’s device of choice. Visit Boopsie.com for more information about mobile apps for libraries. In 2015 Boopsie was acquired by Demco, who has 110 years of library experience and offers a full range of supplies, equipment, furniture and software, as well as comprehensive interior design services for libraries and schools nationwide