Market-Leader Event Farm Acquires Attend to Create First Comprehensive Event Marketing Platform

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Companies Join Forces Under Aligned Mission of Enabling Marketers to Quantify the Impact of Events and Offline Experiences

Leading next generation event marketing software company, Event Farm (, whose clients include Google, Facebook, LinkedIn, SpaceX, NASCAR and many more, today announced the acquisition of Boston-based event software company, Attend.

The teams’ aligned vision that business events must be attributable, show ROI and receive the credit they deserve for being a major marketing channel to drive revenue is the leading force behind the acquisition, and builds upon Event Farm’s mission to provide clients with quantifiable insights into how events and offline experiences impact their broader strategy.

Following Vista Equity Partners recent acquisition of Cvent and Marketo, Event Farm’s acquisition of Attend is yet another example of the immense opportunity investors are seeing in the event marketing software space. Event Farm’s holistic approach -- before event, during event, and after event -- positions the company as the de facto solution for marketers who place as much value on ROI reporting as they do on attendee engagement and experience.

“With legacy players such as Lanyon, Cvent, and Marketo getting gobbled up by Vista Equity, we wanted to give the market an alternative. A platform that progressively attacks the brand-forward and engaging aspects of events on the front end as well as providing actionable and attributable data on the back end to help companies drive revenue from events,” said Ryan Costello, CEO & Co-Founder of Event Farm.

Deciding to tackle the market together to provide the best software and service for their customers and the industry, Event Farm and Attend are creating a combined roadmap that builds on the best elements and functionality of the two platforms including advanced reporting and dashboards, design-forward features, a suite of integrations, and a best-in-class mobile app experience.

“In the multi-billion dollar events market, Attend made great strides aligning marketers expectations with measurable performance,” said Matt Engel, CEO of Attend. “Adding Attend’s core team and technology to Event Farm creates a highly credible alternative to the legacy event management platforms. I look forward to continuing on this journey with Ryan and his team as both an advisory board member and shareholder.”

“There is a tremendous and overlooked market opportunity to innovate event marketing technology to focus on measurable outcomes,” said Mike Volpe, former CMO of HubSpot and former Attend board member. “This combination plus the continued support of investors will cement Event Farm’s leadership in this category.”

In addition to its offices in Washington, DC and Santa Monica, CA, the acquisition will expand Event Farm’s presence with a Boston office.
About Event Farm:
Event Farm is an experiential event marketing platform--invitation, guest registration, and digital activation--designed specifically to promote brands and engage targeted audiences at events. Launched in 2011, Event Farm offers enterprise event software and branded digital experiences for corporations and organizations. Used by some of the most recognizable brands in the world, Event Farm has an extensive client list including Google, Facebook, Yahoo, Lamborghini, WIRED, SpaceX, NASCAR, and more. Event Farm empowers event professionals all over the world with a team of 47 that works between Washington, DC, Boston, & Santa Monica, CA. For additional information, please visit

Media Contact:
Sara Morgan
Eleven Eleven PR

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Brian Pesin
Event Farm
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