SmartyAds Launches The Core Bidder – a Seamless Online Advertising Offering to Help Clients Tailor Effective Campaigns

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The Core Bidder is a state of the art technical offering that was created by SmartyAds team to allow Supply Side Partners and Bidder engage even more effectively using the benefits of OpenRTB protocol (v2.3.1) and User Interface to craft promo campaigns and monitor the dynamics of ongoing bids.

TheCore Bidder guarantees a clean, safe and engaging user experience. This programmatic multi-channel ad bidder continuously process bid requests and delivers ad tags in bid responses.

Aiming at tailoring an engaging marketplace for all the parties involved, SmartyAds’ The Core offers a unique opportunity to purchase ads at the best possible price due to deep machine learning being a part of the newbie solution.

The Core Bidder developed by SmartyAds is an integrated offering that would streamline the collaboration among varied clients such as:

  • Advertising agencies working on customers’ brand awareness
  • Ad networks pushing the boundaries to grow community presence becoming bigger, better and more advanced
  • Media buyers planning effective campaigns and joggling the entrusted budgets
  • Both established labels continuously growing their share and emerging brands pioneering market

“TheCore Bidder guarantees a clear and secure user experience”, comments company’s COO, Dmitriy Chebakov. “Due to its programmatic multi-channel nature, ad bidder continuously processes bid requests and delivers ad tags in bid responses encouraging engaging collaboration between sellers and buyers”.

This time the team of SmartyAds complemented the release with a number of extensions coming along with the out-of-the-box technology:

  • CTR Booster

Introduced in May 2016, this add-on helps far reaching campaigns being even more profitable due to continuous self-education of the plug-in and click through rate optimization all the way till the promo comes to a finish line;

  • Pacer

A powerful tool that keeps an eye on traffic dynamics and fluctuations monitoring the “rush hours” throughout the day and allocating existing budgets wiser depending on the times the market gets busier;

  • Second Price Predictor

Another benefit helping users determine the final bid price: Predictor forecasts the second highest amount the winner is to pay for inventory sold

  • WinRate Optimizer

Likelihood of sealing the deals will rapidly grow with this robust feature that shapes up the forecast of win rates enhancing the bid stream;

  • GeoEdge User Security

Malware protection matter and ad screening are no longer a concern for clients who are to adopt the Bidder. SmartyAds brand loyalists can sleep tight with the security being always in focus.

A newly introduced digital solution will allow users to broaden their reach connecting to plenty of publishers that use OpenRTB protocol.

Established in 2013, SmartyAds LLP is an omni-channel programmatic company with its global head office in London and distributed team in Eastern Europe, APAC, and the US that bring innovative online advertising solutions to the bustling world of digiconomy. Please visit the website, call 1-646-369-1384 or Contact Us for more information.

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Irina Kovalenko
SmartyAds LLP
+1 646 369 1384
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