Mediaplanet Launches “Hispanic Heritage” Campaign Featuring Bank of the West

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Mediaplanet, an independent publisher of content-marketing campaigns, today announces distribution of its fifth cross-platform edition of “Hispanic Heritage.”

The campaign aims to educate readers about various issues facing the Hispanic community today while also celebrating the rich culture that has heavily influenced American lifestyle. Mediaplanet has joined forces with Bank of the West, a leading regional financial services company, in helping showcase and support the strong growth of Hispanic-owned small businesses that helps contribute to a healthy, vibrant U.S. economy.

Starting on September 17 featured within The Los Angeles Times newspaper and on Mediaplanet’s digital content hub, Bank of the West highlights how it works within the Hispanic community. The bank works to better understand its customers’ business goals, everyday business banking needs, cash flow cycles, and more, so that Bank of the West’s knowledgeable bankers can recommend needs-based solutions for its business customers.

For Mediaplanet’s 2016 campaign celebrating Hispanic Heritage Month (September 15-October 15), Bank of the West joins industry thought-leaders and celebrities such as Shakira, the U.S. Department of Education, the Congressional Hispanic Caucus Institute, and Eva Longoria, who will speak about her new ventures as a Latina in business. Readers may learn more about Bank of the West’s support of the Hispanic community within Mediaplanet’s Hispanic Heritage campaign today within the Los Angeles Times and online HERE.

About Bank of the West
Bank of the West is a regional financial services company headquartered in San Francisco with $80.7 billion in assets as of June 30, 2016. Founded in 1874, Bank of the West provides a wide range of personal, commercial, wealth management and international banking services through more than 600 branches and offices in 23 states and digital channels. Bank of the West is a subsidiary of BNP Paribas, which has a presence in 75 countries with more than 189,000 employees. To learn more about Bank of the West, visit About Us on

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.
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Jordan Hernandez

Michele Scott

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