Sedona East Launches - Uniting West Coast & East Coast Style

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New Online Women’s Boutique,, Offers Affordable Fashions and Accessories for the Free at Heart - new online fashion boutique

Sedona East unites relaxed, West Coast bohemian styles with chic East Coast sensibilities, carrying a unique assortment of well-made yet affordable items from labels including Raga, Chaser Brand, Cotton Candy LA, Baggu, Lovestitch, Nectar Sunglasses and more. New online women’s boutique,, launches with a curated collection of fashions, gifts and accessories aimed at inspiring the wanderlust in every woman.
Founder Gillian Deck conceptualized Sedona East while pursuing a graduate degree in business at Fordham in NYC.  Hailing from Colorado, living in laid-back Los Angeles for college and her early 20s and subsequently moving to savvy New York City, she craved an online retail site that united both West and East coast styles. Gillian also knew that she needed to create an e-commerce site that appealed to a woman’s fun, free-spirited and adventurous side as well as appealing to her practicality (based on reasonable price points - affordable for the working professional, mothers and students).
“Fashion is supposed to be FUN. It should be a creative outlet that as women we can enjoy everyday! Fashion is a way to express a woman’s inner beauty and personal story in whatever way she chooses, on any given day, for any given occasion” says Gillian.
Sedona East values aesthetic beauty as a reflection of the inner light that is in every woman. The online boutique inspires women to embrace and express their individuality and creativity through adorning themselves in decorative style each and every morning.
“When a woman feels she can express her inner beauty to the world, she can go out and conquer it,” says Gillian.
The Sedona East woman has a Western spirit in the pioneer sense; she knows there’s “gold” (aka amazing experiences) out there and she’s going to find it. Less is more and natural is beautiful for Sedona East customers. A bit boho, feminine but not girly, effortless, financially practical and fun in fashion, Sedona East customers relish in the streamlined website that offers endless combinations to express their individuality.  
Sedona East brings the basic human need for beauty, identity, individuality, personal creativity and inspiration to the female masses in an effort to enhance their daily lives. With a curated selection of well priced clothing, accessories and gifts under $250, an easy to navigate website and a modern mix of boho and classic styles, is the new must-shop online women’s boutique.

About Sedona East
Online women’s boutique, Sedona East, offers a curated selection of free-spirited fashions and accessories for women looking for on-trend, quality items at affordable prices (under $250). Combining laid-back West Coast style with chic East Coast sensibilities, Sedona East is a one-stop shop for women 20-45 looking for fun, laid-back style with a sophisticated edge.

Sedona East carries clothing, accessories, jewelry, handbags, home goods and gifts from brands including Raga, Chaser, Cotton Candy LA, Baggu, Lovestitch, Bohemia Wholesale and more and has been featured in publications including People StyleWatch, Self, Redbook and Teen Vogue. For additional information on Sedona East please visit

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Chelsea Sallee
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