Premier Watertown Announces a New Chapter in its Operations - Company to be known as Premier Subaru Watertown going forward

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PREMIER WATERTOWN has made the decision to exit the Volvo business to focus exclusively on the Subaru brand. Its Watertown Subaru dealership is known as Premier Subaru Watertown.

Premier Watertown has made the decision to exit the Volvo business to focus exclusively on the Subaru brand. Its Watertown Subaru dealership is known as Premier Subaru Watertown.

Premier Watertown is celebrating its third anniversary in the Watertown area. For the past three years, Premier Watertown has sold and serviced Volvo and Subaru lines of automobiles. The shedding of the Volvo brand will free up resources to more effectively serve the community, both in providing an expanded and improved Subaru dealership and to increase community involvement. Over the last three years, Premier Subaru Watertown has donated more than $40,000 to local non-profits.

Premier Automotive Group President, Robert J. Alvine, describe the move this way, “We have decided to exit the Volvo business. This decision was made to allow us to completely focus on the Subaru product line in Watertown, which we are passionate about”. Alvine adds, “Together with our Branford location, now celebrating its 16th anniversary, Premier is solidly the number one Subaru dealership group in the State of Connecticut; selling more than 3,000 new and used Subaru models each year”.

Ahead of the elimination of the Volvo brand, Mr. Alvine began improvements by using space to create a Subaru Express Service Lane. This allows for oil changes, tire Rotations and other minor service to be performed quickly and without an appointment. Other improvements include; expanded inventory, more service capacity, more parts inventory and an integrated service appointment system that is completely online, freeing up more time for the customer. Along with enhanced facilities, improvements to customer service will make it a “world class” experience.

Mr. Alvine sums it up this way, “We are proud to be here in Watertown, are proud to be singularly Subaru. We are passionate about the Subaru brand and looking forward to exceeding customer expectations in the years to come.”

Premier Subaru Watertown, Premier Subaru Branford and Premier Kia are owned by Robert J. Alvine, President of the Premier Automotive Group.

ABOUT PREMIER AUTOMOTIVE GROUP

The Premier Automotive Group is Connecticut's #1 Subaru dealership group - selling more than 3,000 new and preowned Subaru models per year. In addition, Premier Kia is Connecticut's only Kia Gallery Facility - bringing new standards of excellence for Kia owners - in service and sales. The company, who is headquartered in Branford, CT, is known for its community involvement - investing more than $40,000 per year into community activities and organizations. The Premier Automotive Group employs more than 140 employees throughout the State of Connecticut.

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Robert J. Alvine

Kerri Pacheco
@ralvine
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