Penumbra Obscura Launches Wallpaper Brand with Prominent Feature in the Saks Fifth Avenue Fall Book

Share Article

Luxury wallpaper brand born of the vision synthesis between fine artist Marko Velk and model Missy Rayder launches with the exclusive feature of its product designs throughout the Fall 2016 Saks Fifth Avenue shoe catalog.

BIRD

Penumbra Obscura is the discovered link between Missy's exquisite vision for interiors and Marko's prolific artistic renderings.

Famed international model, Missy Rayder, has teamed up with her husband, internationally acclaimed fine artist Marko Velk, to create Penumbra Obscura: a wallpaper brand dedicated exclusively to the creation of original hand-drawn patterns. The brand launches on September 26th 2016 to coincide with the prominent feature of Penumbra Obscura`s designs throughout the Fall 2016 Saks Fifth Avenue shoe catalog.

Penumbra Obscura is the discovered link between Missy's exquisite vision for interiors and Marko's prolific artistic renderings. While the new collection's designs showcase the same mark of genius seen throughout Velk's larger body of fine art works, Rayder's influence results in a diverging aesthetic which is softer, more subdued and classical by comparison. His unmistakable drawings, influenced by Serbo-Croatian heritage and French culture, are shaped by the unique design sensibility she developed over twenty years on vanguard of international fashion. The resulting Penumbra Obscura works are ideally suited for the palate of discerning home designers seeking to showcase bold yet unobtrusive art outside the borders of the frame.

The Saks Fifth Avenue book, which reaches over 300,000 subscribers, features full page imagery of the wallpaper throughout the catalog as a backdrop to the featured women's shoes of 2016.

"We are excited to collaborate with Saks Fifth Avenue to spread the news of our launch," says Missy Rayder. "There is a meaningful overlap between their customers and type of people that will be receptive to Penumbra Obscura's brand."

Clippings of the Sacks Fifth Avenue catalog can be found on Penumbra Obscura's new website.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Missy Rayder
Visit website