“Brick-and-mortar retail is still the clear winner vs. online for revenue, however retailers and brands need to take advantage of the power of combining digital and traditional marketing innovations to generate consumer buy-in,” said Allan Haims, CEO.
Los Angeles and Chicago (PRWEB) September 19, 2016
StepsAway, the leading mobile retail solution offering mall shoppers smartphone access to hyperlocal in-store deals, today announced that CEO Allan Haims will be presenting at the 2016 PLACE Conference on Wednesday, September 21, 2016 in Chicago. Joining other retail technology innovators to share insights on how retailers can invest in proximity, data, personalization and indoor location solutions to improve the customer experience and loyalty and sales results, Haims will speak on a panel titled, “Retail 2.0: Using Location Intelligence to Beat Amazon.”
“Brick-and-mortar retail is still the clear winner versus online in terms of revenue, however retailers and brands need to take advantage of the power of combining digital and traditional marketing innovations to generate consumer buy-in,” said Haims. “Mobile has become a retailer’s new ‘front door’ so brands should apply refined customer engagement strategies to drive sales and increase brand engagement via this critical channel.”
Sponsored by the Local Search Association, the 2016 PLACE conference brings together multi-location brands, retailers and agencies for a one-day event on cross-platform proximity marketing, indoor experiences and location analytics.
The StepsAway web-based mobile app, SAMobile, provides shoppers smartphone access to hyperlocal in-store deals accessible via participating malls’ Wi-Fi networks. Through StepsAway’s patent-pending cloud-based technology platform, SAConnect™, national retailers can create and deliver promotions across multiple mall properties and mall owners, from their corporate headquarters on a single platform. Retailers can generate time-sensitive ‘flash sales’ that are valid for a short duration or offer chain-wide promotions that don’t expire. They can also micro-target specific malls, test pricing scenarios and dynamically modify offers based on developing business trends or inventory challenges.
StepsAway is a market-first, in-mall mobile retail solution offering shoppers smartphone access to hyperlocal in-store deals—driving more brick-and-mortar transactions. StepsAway empowers mall owners to increase sales per square foot and gives retailers an innovative way to reach and influence on-property consumer purchase decisions. Consumers access StepsAway – SAMobile™ – via a web-based mobile app upon signing onto a mall’s Wi-Fi network and then peruse deals offered on premises. StepsAway’s cloud-based proprietary technology platform, SAConnect™, allows nationally based retailers to create and deliver promotions across multiple mall owners/locations. StepsAway is a privately held company, based in Los Angeles, California. For more information, visit http://www.stepsaway.com.