FaceCradle, Most-Funded Travel Pillow in Kickstarter History, Breaks the $1 Million Dollar Mark as Crowdfunding Campaign Enters Final Days

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Simulating a person’s natural, horizontal sleeping position and featuring five different comfort modes including “deep sleep” position, FaceCradle now a ‘must-have’ for travelers around the world.

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We thought there would be a strong response by travelers for a travel pillow actually designed for the way we sleep – in a horizontal position.

Travelers yearning to find a functional and natural way to sleep have helped the new FaceCradle Travel Pillow pass the $1 million mark, with over 18,000 backers making FaceCradle the most-funded travel pillow in the history of Kickstarter.

“To see sales of the FaceCradle soar over the $1 million level and continue to rise as our first crowdfunding campaign enters its last couple of weeks is extremely gratifying,” said FaceCradle co-founder David Scrimshaw. “From our own experiences trying to get sleep, especially on long, cross-country or overseas flights, we thought there would be a strong response by travelers for a travel pillow actually designed for the way we sleep – in a horizontal position.”

FaceCradle offers five sleep modes for travelers that provide multiple options for comfort, including a deep-sleep mode that simulates the natural horizontal sleeping position for the head – even while the traveler is seated in a vertical, economy-class seat.

Travelers who have already tried FaceCradle describe it as “a real game changer” and an “upgrade to sleeping class.”

FaceCradle has an innovative internal support frame that’s hinged and splits into two sections – allowing travelers to lock the angle of five different pillow-settings to support their neck, head and chest. By attaching a harness support and anchoring it around the winged headrest on their seatback, it can be adjusted to several different configurations that enable 180-degree use so the traveler can find their most comfortable position.

As shown in this viral Facebook video, FaceCradle’s comfort positions can conform to nearly any kind of seating situation aboard a plane, bus, train or even in a car. As the video shows, the most common method of using FaceCradle is to loop its strap under and out over the top of the wings of the seat’s headrest – which means the strap will not interfere with any video screen that could be on the back of the passenger’s seat.

“In those cases where there are seats with video monitors but no winged headrest, which is the situation in less than 5 percent of long-haul flights, the traveler just needs to inform the passenger behind them that they’ll be using the FaceCradle…which means they won’t have to recline to sleep,” Scrimshaw said. “Usually people are more than happy to let you do that, especially when they hear you aren’t going to be leaning back in their space throughout the flight.”

FaceCradle is available at special introductory pricing for a limited time. To pre-order, visit the FaceCradle Campaign Page on Kickstarter.

About Hairy Turtle Pty Ltd.

Hairy Turtle Pty Ltd. was founded in 2015 by two seasoned Australian Entrepreneurs, David Scrimshaw and Roz Ruwhiu. Scrimshaw, the founder of Australia’s most innovative company (awarded by Thompson Reuters) and the founder of market-leading Power Tool Brand, Ozito, has designed, developed and marketed more than 30 consumer products globally. Ruwhiu is a Head of TV Production for a leading advertising agency behind several award-winning commercials for some of the most famous brands. The two combined their experiences to create FaceCradle, designed to help travelers get a good night’s sleep. For more information, visit the company’s website.

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Colin Trethewey
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