Bicycle Parts and Accessories Categories Influenced by Shifts in Technology and Consumer Purchasing Behavior, The NPD Group Reports

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New technologies combined with shifting consumer demographics are influencing bicycle sales, and other categories within the U.S. cycling market

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Key trends within the $6.4 billion U.S. cycling market tied to technology launches and pragmatic purchasing on the part of consumers have heightened the importance of specific categories within the industry, namely tires and tubes, wheels and wheel parts, and lubes/cleaners, according to global information company The NPD Group.

The latest cycling reports derived from NPD’s expanded retail tracking of the market, which includes Independent Bicycle Dealers, sporting goods, national chains, mass merchants, and e-commerce outlets, found that the $352.4 million tires and tubes category is being impacted by shifts in tire and tube sizes and technology, particularly in the mountain bike space. The recent explosion of 27.5-inch mountain bike tires found on complete mountain bikes is tied to an uptick in aftermarket purchasing of those complimentary tire and tube sizes.

The combined wheels and wheel parts category represents $98.9 million in U.S. retail sales and, like tires and tubes, is impacted as wheels and rims change in size to meet the demand of consumers and their complete bike purchases.

A small but important $32.1 million category is lubes and cleaners, which are essential for cyclists to keep their bikes in working order. While the average selling price is low, the higher annual turn increases the profitably of this category.

“New technologies combined with shifting consumer demographics are influencing bicycle sales, and this is also trickling down to the smaller yet crucial categories within the U.S. cycling market,” said Matt Powell, vice president and sports industry analyst, The NPD Group. “As the older demographic begins to fade out and millennials rise in size and purchasing power, the business practices of cycling brands and manufacturers will need to be reevaluated to meet the demands of value-conscious millennials. Millennial consumers, who unlike their older counterparts seek multipurpose bikes to satisfy both pleasure and practicality, are creating growth in other categories, especially those within bike parts and accessories, to keep their bikes adaptable and functioning for years to come.”

Source: The NPD Group, Inc. / U.S. Cycling Retail Tracking Service, 12 months ending July 2016

About The NPD Group, Inc.
The NPD Group provides market information and business solutions that drive better decision-making and better results. The world’s leading brands rely on us to help them get the right products in the right places for the right people. Practice areas include apparel, appliances, automotive, beauty, consumer electronics, diamonds, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, mobile, office supplies, retail, sports, technology, toys, video games, and watches / jewelry. For more information, visit Follow us on Twitter: @npdgroup @npd_sports

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