New York, NY (PRWEB) September 30, 2016
Body Empowerment encourages readers to appreciate the body they have no matter its size, shape or color. Healthy is the New Skinny Founder Katie H. Willcox talks about the “coat of shame” that women have worn for years and how to combat this. “It is important to understand the power shame has over all of us. In addition, we need to work collectively to rid ourselves of the negativity shame brings into our lives. As women, our value lies in so much more than our bodies and physical form, and the day we realize this for ourselves is the day our lives will change forever.”
Among the campaign partners is Golden Globe Winner and Jane the Virgin star Gina Rodriguez. As a teenager, Rodriguez was diagnosed with a hypothyroid condition known as Hashimoto’s Disease, which made it difficult to maintain Hollywood’s beauty standards. But she didn’t let the condition get her down. “I went to the beach and cried tears of joy because I now had the knowledge of what was wrong with me and I knew I had the strength to fight it.” Rodriguez is making a difference in the fashion industry through her size-inclusive lingerie line Naja, though her efforts have come with some difficulties. “The most challenging part has been getting the line into stores and ‘delivering our vision to the women who have been waiting to be included, and it’s not easy to do that.’”
The Body Empowerment Campaign also highlights the beauty industry. Beautycon Media CEO Maj Mahdara speaks about breaking the norms and standing out against the crowd. In fact, this trend is becoming popular in the media with stars like Alicia Keys vowing against make-up. Beautycon Media is also a distribution partner of the Body Empowerment Campaign as they will be distributing over one thousand copies at their NY Beautycon Festival.
The print component of “Body Empowerment” is distributed within USA Today in the New York, South Florida, Los Angeles, Atlanta and Chicago markets with a circulation of 250,000 copies to an estimated readership of 750,000. Its digital component was distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital campaign, click here.
The campaign was made possible with the support of Healthy is the New Skinny, Dia&Co, MyChelle, BeautyCon, JustFab, SheaMoisture, Z by Zevara, BollyX, Banana Skirt Productions, HoneyChild Boutique, Dascha Polanco, Gina Rodriguez, The Body Positive, Pretty Pear Bride, Iskra Lawrene, and Aerie for American Eagle.
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