HP's Acquisition of Samsung’s Printing Business to be Analyzed in Webinar Hosted by BPO Media

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BPO Media's team of analysts will examine HP Inc.'s planned $1.05 billion acquisition of Samsung's printer business in a webinar on Thursday, Sept. 22.

On Thursday, Sept. 22 at 1 p.m. EDT, BPO Media will host a webinar titled “HP + Samsung + A3: Winners and Losers in the Industry's Biggest Deal — Ever.” The webinar will explore the largest print acquisition in HP’s history: HP Inc.’s planned $1.05 billion acquisition of Samsung’s printer business, announced last week. In its Sept. 12 announcement of the acquisition, HP touts the move as groundbreaking, saying it “positions HP to disrupt and reinvent the $55 billion copier industry, a segment that hasn't innovated in decades.” (http://h30261.www3.hp.com/news-and-events/news-library/2016/09-12-2016.aspx)

Is it really that big of a deal? Is this true disruption? BPO Media will explore that, as well as a number of other questions surrounding the transaction including:

  •     What does it mean for HP’s three-decade-long manufacturing partnership with Canon?
  •     Can HP make business inkjet a reality with its PageWide A3 devices?
  •     Will copier dealers embrace — or even accept — the new HP devices or even just HP?
  •     Can HP’s brand awareness with the IT buyer create new opportunities for “copier” placements?
  •     What new features, programs and devices can we expect to see from a marriage of Samsung and HP technology?

BPO Media’s team of analysts bring more than 40 years of experience in the printing industry to the discussion as we examine these and more questions. Senior Analyst John McIntyre will lead the discussion. McIntyre has worked in the industry as an analyst, product developer, strategist, marketer and researcher, and has covered the printing and supplies sectors for prominent market research firms and major OEMs, allowing a unique and unrivaled perspective on this major announcement.

Learn more and register for Thursday’s webinar at http://www.theimagingchannel.com/webinars

The Analyst Corner Live! webinar series is sponsored by MWA Intelligence and presented by BPO Media.

About BPO Media

BPO Media is a publishing, marketing, and research firm. Its BPO Research division provides market research and consulting services focused on office technology, workflow, process optimization, and the transformation resulting from the ongoing integration of digital and mobile technologies. BPO Media's other divisions include BPO Marketing and the Office Technology Group, which produces the leading trade publications The Imaging Channel and Workflow. Visit http://www.workflowotg.com, http://www.theimagingchannel.com, or email info(at)bpomedia(dot)com.

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Amy Weiss
BPO Media
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