Unmetric Introduces Cross-Channel Social Media Reports

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Enables social media analysts to measure performance against other brands across multiple social networks

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Time is the one thing that every brand or agency social media analyst I’ve talked to doesn’t have enough of, and our new Cross-Channel Reports is another item to help analysts do their jobs faster and smarter.

Unmetric, the leading brand-focused social media intelligence platform, today announced it added Cross-Channel Reports to its Analyze product. Analyze for social media analysts is one of three core Unmetric products alongside Discover for brand content creators and Track for marketers.

This new feature builds on Unmetric’s existing powerful reporting capabilities, which allow social media analysts to automatically create and download reports in CSV, Excel, or PPT format at the click of a button. Previously, users could compare multiple brands and their performance on one social network (Facebook or Twitter) per report. With Cross-Channel Reports, users can now compare their performance during any time period, against more than 55,000 brands in Unmetric’s database across Facebook, Twitter, Instagram and LinkedIn - all in a single report.

“Time is the one thing that every brand or agency social media analyst I’ve talked to doesn’t have enough of, and spending hours creating reports only adds to their frustration,” said Lux Narayan, CEO of Unmetric. “We created our reporting feature to help alleviate some of this stress, and our new Cross-Channel Reports is another item to help analysts do their jobs faster and smarter.”

“Data is just data until it’s presented in a way that’s easy to digest, and our reports enable everyone - from the analyst to the CMO - to quickly understand what is or isn’t working well,” added Vikram Ravi, Director of Operations & Client Services. “Cross-Channel Reports now make it even easier and more efficient to create reports and understand important competitive data.”

Unmetric Analyze clients can immediately access Cross-Channel Reports in a new stand alone Reports module that includes the existing Analysis and Comparison Reports. You can view and download a sample cross channel report here. For further details and to request a demo, visit https://unmetric.com/analyze/.

About Unmetric

Unmetric, the leading brand-focused social media intelligence platform focused on brands, helps digital marketers, social media analysts, and content creators harness social signals to track and analyze competitive content and campaigns, and to create better content and campaigns of their own. Unmetric is trusted by hundreds of global brands and digital agencies for real-time insights from the owned channels of over 55,000 brands across more than 30 sectors on all the major social networks including Twitter, Facebook, Pinterest, YouTube, Linkedin, and Instagram. The company was founded in 2011 and is headquartered in New York City with offices in Chennai, India and the U.S. For more information, visit http://www.unmetric.com.

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Peter Moran
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