The Draw Shop Announces New Interactive Video Capability

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Tapping into the future of video marketing the company takes video features to new heights

The Draw Shop
With the capability to hyper-target and cater to individual viewers’ needs, we are able to gather intel that no other video marketing company has to offer.

The Draw Shop, leader in whiteboard video animation creation, is proud to announce its launch of interactive videos, the company’s so called “secret weapon.” Unlike other videos on the market,The Draw Shop offers a one-of-a-kind capability to not only animate videos but also engage customers through interactive features. This allows The Draw Shop’s customers to easily qualify leads, segment viewers, and craft a viewing experience that drives conversions.

“We have always wanted to break through the video marketing noise and we see interactive videos as our opportunity to do so,” says CEO and Founder of The Draw Shop, Erik Kerr. “With the capability to hyper-target and cater to individual viewers’ needs, we are able to gather intel that no other video marketing company has to offer.”

The Draw Shop recognized the need to take video marketing to new heights due to the ever growing competition in the video marketing industry. The company also recognized its clients’ dire need to convert and the inability to do so by simply presenting information with a call to action. Instead, The Draw Shop created interactive capabilities to encourage target customers to engage on an emotional level. In addition to whiteboard animation videos, The Draw Shop also has the ability to create interactive personal videos.

The interactive video feature offers a highly personalized video experience that promotes retention and ultimately drives conversion. By offering user specified “choices,” The Draw Shop’s interactive videos promote higher retention, which translates into a higher lifetime value for each customer. The Draw Shop recognized that by personalizing content while users are actually consuming it, they are much more likely to convert due to the hyper-relevancy.
Lastly, The Draw Shop created the interactive video functionality to provide clients the ability to take their customer analytics to a whole new level. They do so by providing a data source, which accounts for their customers’ viewing behavior, actions taken while watching a video, converting behavior and other personal preferences.

About The Draw Shop
The Draw Shop’s mission is to create compelling videos that make messages impossible to misunderstand. Co-founders Erik Kerr and Summer Felix were entranced after viewing a Ted Talk that was transformed into a whiteboard animation video and were fascinated by how people responded to it. They knew that their own clients would benefit from this type of video and after creating their own, witnessed astounding results. Their clients' new whiteboard animation videos were converting at more than double that of their control video. To learn more about The Draw Shop, visit or follow along on Twitter and Facebook.

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Kate Lobel
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