"The Perfect Diamond Buying Guide": A New Book to Solve the Diamond Dilemma

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"The Perfect Diamond Buying Guide" is an invaluable book for anyone seeking to make an informed diamond decision.

The Perfect Diamond Buying Guide

The Perfect Diamond Buying Guide

I wrote the book as an easy to read guide to help protect you from getting taken advantage of when purchasing a diamond.

After decades of experience, Rick Antona, owner of the successful Houston based diamond and jewelry manufacturing company, Uptown Diamond, has put his knowledge and insight of diamonds into an easy to understand book that is available for free to consumers seeking to educate themselves before purchasing a diamond. In it, they will find a world of knowledge about diamonds. This guide goes so much further than the typical discussion of the 4c’s: clarity, color, cut and carat weight. The author delves deep and offers information on choosing a jeweler, settings and styles, treatments and how to spot synthetics, and even information on insurance policies and after care. Throughout, the reader is also treated to lessons in diamond history, wedding traditions, and even proposal stories to delight and inspire.

“I believe that most consumers are not getting what they are paying for because they do not have the necessary knowledge about diamonds. I wrote the book as an easy to read guide to help protect you from getting taken advantage of when purchasing a diamond.”— Rick Antona

The Perfect Diamond Buying Guide will be available for free download beginning September 20, 2016 at http://uptowndiamond.com/freebook/

About the Author: Rick Antona, the owner and gemologist of Uptown Diamond, was raised in Houston, Texas and attended Texas Tech University. After a chance encounter with Harry Gordon, Jr., Mr. Gordon offered Rick a job in 1992, managing Harry Gordon Jewelers on Post Oak Boulevard in Houston, Texas. Even though Rick did not have any diamond jewelry experience at the time, he passionately dove head first into the business in order to learn as much as he could from Mr. Gordon, the innovative jeweler whose family was credited for changing the way Americans buy fine jewelry. After gaining a world of experience at Harry Gordon Jewelers, Rick joined a local major Houston diamond cutting house and was one of the top diamond experts there for over twenty years. Over the years, Rick has built and maintained relationships with a number of colleges and universities. It is because of these relationships that Uptown Diamond now designs and produces championship rings for University of Texas, Texas A&M, University of Houston, Rice University, Texas Christian University, and many others. In addition to the collegiate level, Uptown Diamond has designed and produced rings for a number of professional organizations such as the Houston Astros as well as Anschutz Entertainment Group (“AEG”).

For more information about “The Perfect Diamond Buying Guide”, please visit http://www.uptowndiamond.com.

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