Highspot and ToutApp Partner to Elevate Sales Performance

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A streamlined, modern sales process powered by content redefines sales productivity

Highspot Sales Enablement Redefined
Sales technology should all work together in one integrated stack to improve efficiency and team performance.

Highspot and ToutApp today announced a product integration and go-to-market partnership to provide sales reps with more effective ways to engage customers. Together, Highspot and ToutApp are streamlining how sales and marketing teams work by delivering the right content to the right audience at the right time in the sales process. The Highspot and ToutApp partnership is the first of its kind between sales enablement and sales productivity platforms, ushering in a new era of an integrated sales technology stack. By combining the benefits of these fast-growing technologies, sales teams can fully digitize their processes and orchestrate customer conversations more effectively than ever before.

“We’re excited about the increase in performance Highspot and ToutApp brings to our sales team,” said Barb Fraker, Vice President, Global Operations and Systems at Concur. “Sales technology—including content management, sales development campaigns, and customer engagement—should all work together in one integrated stack to improve efficiency and team performance.”

With ToutApp and Highspot, sales and marketing organizations will be able to manage, find, customize, share, and analyze their content on an integrated platform, all while ensuring sales workflow alignment. Sales reps will benefit from easy, anywhere access to “in context” content, training, digital playbooks, and information relevant to specific opportunities. This unprecedented cross-platform visibility will allow sales reps to spend more time connecting with customers and less time wondering what their next step should be.

Highspot and ToutApp will also deliver deep analytics on content effectiveness and sales performance. This unique set of end-to-end capabilities will help reps improve customer engagement while driving faster conversions and higher revenue. It will also help sales and marketing leaders magnify strategies that are performing well and fix those that aren’t.    

“With software like ToutApp, which streamlines your sales workflow and best practices and Highspot, which digitizes sales enablement content, we’re effectively killing the old school sales playbook that you print on paper,” said Tawheed Kader, CEO, ToutApp. “We are thrilled to partner with Highspot— who sets the standard for modern sales enablement solutions—to bring sales organizations an easy way to be more effective throughout the entire span of their sales cycle.”

“We’re excited to partner with ToutApp to bring a more integrated and effective experience to sales reps,” said Robert Wahbe, CEO, Highspot. “By working with the leader in sales productivity solutions, we have delivered a significant improvement to the sales prospecting process.”

ToutApp users will be able to select and insert sales content stored in Highspot’s Sales Enablement platform directly into ToutApp campaigns and emails within Gmail, Outlook and the CRM, while maintaining all the content tracking and analytics within Highspot. Conversely, users of Highspot have the option to use ToutApp as an email client or to drive sales campaigns to many prospects at once, while maintaining separate tracking of content engagement, downloads, and shares.

About Highspot
Highspot helps sales teams increase conversion rates and generate more revenue faster. From sales content management to pitching and analytics, the Highspot platform delivers enterprise-ready features and platform integration in a modern design that sales reps love. Using Highspot, sales teams are able to stay connected to the best-performing content for each opportunity, customize and optimize their content, and more effectively engage with their customers and prospects. With nearly 90% average monthly recurring usage, Highspot is delivering on the promise of Sales Enablement. http://www.highspot.com

About ToutApp
ToutApp transforms your sales team into a revenue generating machine. The platform allows enterprise sales teams to increase pipeline, drive consistency and forecast accurately. ToutApp integrates with Outlook, Gmail and your CRM to empower salespeople close more deals. Founded in 2011, ToutApp has more than 125,000 Salespeople using the platform, with over 600 enterprise customers including SolarCity, Procore, Citrix, Apptio, Mixpanel and more. ToutApp is backed by Andreessen Horowitz and Jackson Square Ventures. http://www1.toutapp.com

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John Tintle
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