In today’s fragmented media environment, it’s imperative to meet audiences where they are online with the content they’re looking for.
New York (PRWEB) September 22, 2016
Bauer Xcel Media Germany, part of multi-platform media company Bauer Media Group’s global digital division, today announces it has selected leading video creation platform Wochit to support its expanding video production goals.
Bauer Xcel Media, one of the world’s fastest growing digital media companies, chose Wochit in the German market to accelerate production of video for its full brand portfolio, a key part of the company’s strategy to reach and engage audiences across online, mobile and social channels. The videos created using Wochit will enhance Bauer Xcel’s unique editorial offering that promotes original, viral-oriented content centered around audience needs.
Commented Markus Huessmann, Managing Director Bauer Xcel Media Germany, “In today’s fragmented media environment, it’s imperative to meet audiences where they are online with the content they’re looking for. Wochit’s easy-to-use editor and library of rich content has given us a faster and more efficient way to attract and keep audiences through shareable social video. Ultimately, this gives the Bauer Xcel Media portfolio of brands considerable differentiation and competitive advantage.”
Added Christoph Pleitgen, SVP Sales & Business Development, EMEA & APAC for Wochit, “We are elated to be supporting Bauer Xcel Media in execution of their ambitious video production goals. By embracing social video to grow and engage audiences, they are better positioning their digital brands for long term success.”
Wochit is a video creation platform that empowers newsrooms, media companies and brands to expand audience engagement through the power of social video. Worldwide media brands such as Time Inc., El Mundo, USA Today, Gannett, AOL, The Week, ProSieben, Die Welt and La Repubblica use Wochit to produce short-form videos around trending topics at the scale and speed required in the video-first, mobile era. With rights-cleared assets from Reuters, Getty, Bloomberg and others, cloud-based editing tools and native uploads, horizontal and vertical videos are quickly created and distributed across all social and digital platforms. Wochit is the winner of both the Gutenberg Prize for its disruptive technology in the field of journalism and Digiday’s Best Video Technology Innovation for its significant impact on clients’ bottom line. The Company is backed by Cedar Fund, Greycroft Partners, Marker LLC and Redpoint Ventures. Wochit is based in New York, with offices in London and Tel Aviv. Find out more at http://www.wochit.com.
About Bauer Xcel Media
Bauer Xcel Media is advancing the media industry by applying user driven strategies to deliver cutting edge news and build original, innovative products centered around audience needs. With 140 million monthly unique users and offices in New York, Hamburg, London, Sydney, Melbourne and Warsaw, Bauer Xcel Media is one of the world's fastest growing digital media companies.
About Bauer Media Group
Bauer Media Group is one of the world’s most successful media corporations. Over 600 magazines, more than 400 digital products and over 100 radio and TV stations are enjoyed by millions of people across the globe. The corporate portfolio also includes print shops, postal, sales and marketing services. Bauer Media Group’s global positioning underscores its passion for people and brands. We see ourselves as the home of popular media, as illustrated by our strapline "We think popular." – a claim which inspires and motivates our global workforce of some 11,500 employees in 20 countries.