ShopSocially’s Loyalty Program Powers a 3X Increase in User Spending at HobbyTron

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ShopSocially’s loyalty program is the driving force behind a rapid rise in the level of purchases by HobbyTron loyalty program members, who are spending 3X more compared to non-loyalty users.

HobbyTron Loyalty Program
We’re delighted to offer something back to our loyal members. With ShopSocially’s loyalty program our customers are grateful as well, as they are spending three times more with us. - Cody Sparks, Online Marketing Director at HobbyTron

ShopSocially, a unified marketing platform for loyalty and referral solutions, has announced that its client, HobbyTron online store has achieved a compelling 3X increase in customer spending using the loyalty program compared to non-loyalty users.

Registered users of the HobbyTron loyalty program displayed a strong 89% increase in Average Order Value (AOV) and an 84% increase in revenue. As the biggest online stockist of drones, airsoft guns and remote-controlled toys in the world, HobbyTron discovered that its loyalty program users buy twice as often as non-loyalty users. Additionally, each order has a higher AOV.

While on the HobbyTron website, visitors are provided with a variety of ways to receive points rewards. These simple key activities can include; answering a product related question, referring one of their friends via Facebook, making a wish list and becoming the latest email subscriber. For points redemption, the brand offers 6 easy steps to redeem additional points such as its wide choice of gift cards.

“We’re delighted to offer something back to our loyal members. With ShopSocially’s loyalty program our customers are grateful as well, as they are spending three times more with us.” stated Cody Sparks, Online Marketing Director at HobbyTron. “HobbyTron is the No.1 website of its kind and we are very familiar with working at scale. ShopSocially is helping us to facilitate a rapid increase in sales.”

The loyalty program's dynamic 360-degree engagement points mean that brick and click brands can easily expect to achieve a 5X boost in customer lifetime value. ShopSocially’s fully customizable turnkey solution requires no programming. The loyalty program comes with a powerful dashboard that is effortlessly embedded onto any existing e-commerce site within seconds.

“We’ve embarked on an incredible journey with the world-leading HobbyTron brand,” said Samir Palnitkar, President, ShopSocially. “The numbers revealed today have exceeded our Client’s expectations. We look forward to help our Clients achieve even greater heights with our Customer Loyalty Program.”

About HobbyTron:

HobbyTron has emerged as the largest seller of drones, airsoft guns and remote-controlled toys on the planet. The heartbeat of our brand is bringing world-class enjoyment to families. We are proud that Hollywood A-list celebrities have helped us distribute the most sought after toys to young patients in children's hospitals in the United States. Check out today’s daily deals by visiting our secure online store:

Use the hashtag #HobbyTronFan on Instagram to earn 50 points:

About ShopSocially:

ShopSocially is a SaaS-based, social, referral and loyalty marketing platform that delivers up to 40% more revenue by enabling an increase in new customer acquisition, engagement, conversion rate and retention. More than 500 global brands are using ShopSocially to grow their business via proven strategies such as referral marketing, visual commerce, customer loyalty, social login, social gamification, customer Q&A and more.

ShopSocially platform offers a comprehensive suite of marketing solutions which eliminates the need to implement multiple, inconsistent solutions and delivers a measurable ROI. Our fully managed services option ensures no additional work for your marketing or IT team.

ShopSocially has won several awards and recognition's for its innovative technology. To learn more how ShopSocially can help grow your business, please contact us at (650) 701-7759 or at

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Nidhi Garg
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