Lead Liaison Gives Customers Exactly What They Need

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Lead Liaison, a leader in the marketing automation industry, puts their customers in the driver’s seat with the newest enhancements their software.

Lead Liaison Marketing Automation
“Since implementing Lead Liaison’s software, we have been thrilled with the capabilities,” says CEO of Digital Attic, Troy Vasquez

While it might be news to some, Lead Liaison’s clients already know that their marketing automation solution is tailored to fit their specific needs. With innovative minds, a core team who listens to their clients’ wishes, and an ultra-responsive support staff, it’s no surprise that each new release is full of enhancements that really matter.

In their latest release, Lead Liaison added several new capabilities that clients requested within the past few months. It doesn’t take long for Lead Liaison to hear their clients and take action.

Site Search
One of their newest features is a Site Search-tracking function. Most company websites have a “search” option, allowing visitors to save time by finding exactly what they’re looking for with a search icon or search field. Lead Liaison’s website visitor tracking product and marketing automation product will track a person’s interests while browsing and searching a company’s website. And they don’t stop there. This valuable information is then added to the visitor’s profile, forever capturing a person’s interest and making their profile even more robust. Sales teams can then use this information to hyper-target their efforts, leading to more closed business. This profile information can also be used as segmentation and automation criteria - saving marketers valuable time in qualifying and nurturing their database.

“Since implementing Lead Liaison’s software, we have been thrilled with the capabilities,” says CEO of Digital Attic, Troy Vasquez. Digital Attic is a creative digital agency specializing in innovative web and multimedia solutions nationwide. “They’re always improving, which lets us know that they care about their clients and strive to be everything that we need.”

Trigger Engagements on Page Scroll
Lead Liaison’s dynamic website engagement software, called SiteEngage™, allows personalized interactions with a website. Lead Liaison’s clients wanted options when it came to where and how those engagements appeared on their websites, including the option to trigger on page scroll. The Lead Liaison team heard that need, and made it happen. Now, clients can set the page scroll percentage to trigger a dialog at exactly the right moment, which is a fantastic option for long pages when scrolling demonstrates engagement.

Interested in seeing how SiteEngage™ works? Check out Lead Liaison’s innovative self-guided demo (the first in its class!), Your Customer Journey. Follow along and see the many possibilities of SiteEngage™.

Folder Cloning
Recently, Lead Liaison announced an exciting new organizational feature within their platform that helps clients track and manage all content and assets in a marketing campaign.

“I love being a marketer for a marketing automation company, because I’m the first to try out helpful features like this,” says Director of Marketing, Jen Worsham. “As a marketer, Folder Cloning is my favorite new feature. Being able to easily copy successful marketing campaigns has been such a timesaver!”

It’s easy to see why Lead Liaison welcomes customer input, which is the inspiration to the design of their software. It’s the most surefire way to give clients what they need.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

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Jennifer Worsham
Lead Liaison
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