London, United Kingdom (PRWEB UK) 23 September 2016
Dieter Rams is considered to be one of the world’s greatest product designers. His designs for Braun in the 1960s and 1970s were some of the most innovative of all-time. His unobtrusive approach and belief in “less is better” design generated a timeless quality in his products. For AW16 Farah takes inspiration from these designs, incorporating his ethos of refined simplicity.
Outerwear fabrics are aesthetically pleasing, honest and durable, with each element of the construction thorough down to the last detail. Matt aluminium snaps on the Atwood Parka take inspiration from metal casing on Braun products, giving the piece an industrial feel. While high quality yarn structures seen in the Otley Wool Mechanics Jacket and the Hawthorne Overcoat add to the hardwearing yet premium feel of each garment. Updated fits in denim and casual trousers mixed with new fabrications, create a modern look and feel. Denim is available in 4 fits, super slim, slim, tapered, and straight fit. With a nod to Farah’s rich trouser heritage, Farah launch the Denby Crop made from a hopsack inspired fabric as well as the classic Drake Denim available in stretch in a multitude of new washes. Knitwear and shirts in turn take inspiration from architecture, as a design element, conveying a sense of simplicity. New textures are introduced through warp and weft structure, yarn quality and pattern. Notably on the Hayle shirt with its yarn dye check with hopsack base as well as on the Uphall shirt made from brushed Herringbone. Farah is also introducing a capsule of tailored and knitted polo’s available in long and short sleeve which are a key layering piece for AW16 and alternative to the shirt.
Notes to Editors:
Farah has been worn proudly for the past 90 years, by some of the world’s most stylish men. Today, the golden F continues to be a badge of honour amongst the people that matter: creative professionals, musicians and opinion leaders.
In a market where brands with heritage often look backwards, Farah looks to what is happening today in order to stay relevant. Proud of an intrinsically British identity which comes from a rich association with the youth cultures and style tribes of the 60s, 70s and 80s, Farah has heritage but never relies on it. Instead, the brands unique story is used to maintain credibility and relevance in today’s world.
Farah reinvents men’s casual wear classics to create original new styles which resonate with young men around the globe.
Farah inspires young men to look and feel their very best, giving them the confidence to live their life in style.