Yummly Adds Tom Borsellino as Head of Sales

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Houzz veteran joins leading food technology company to focus on brands and sales strategy

Tom Borsellino, Yummly's Head of Sales

I am excited to join the smart and creative team at Yummly...the company is synonymous with personalized recommendations which stem from its deep understanding of food and what its users want.

Yummly (http://www.yummly.com), the leading platform for personalized recipes & cooking resources, today announced the appointment of Tom Borsellino as its new Head of Sales. In this role, Borsellino is responsible for all the sales activity at Yummly including the company’s effort to drive its revenue and identify new opportunities for sales growth. He will report to Santiago Merea, Yummly’s Chief Revenue Officer.

“Tom brings a wealth of experience to this position and we’re excited to have him leading the sales charge,” said David Feller, founder and CEO of Yummly. “His expertise in delivering insight and value to brands and customers makes him a great asset as we work to expand our platform to help users get food on the table.”

Borsellino joins Yummly from Houzz where he served as Director of Brand Advertising Sales. He was the first salesperson hired to monetize the visual discovery platform through its innovative native ad units and was responsible for more than two-thirds of all revenue leading into its series C funding round. Borsellino started on the agency side at Leo Burnett Chicago and brings more than 20 years of experience generating advertising revenue, building strong sales teams and delivering marketing solutions that help brands go to market better.

“I am excited to join the smart and creative team at Yummly,” said Tom Borsellino, Head of Sales at Yummly. “The company is synonymous with personalized recommendations which stem from its deep understanding of food and what its users want. Yummly’s patented technology makes sure that its users see the right content at the right time and Yummly’s native ads integrate advertisers directly into this highly personalized user experience. It’s a great platform and I look forward to helping brands understand how to best use it to benefit their businesses.”

Yummly currently influences over $1B in food commerce and gives major food brands the opportunity to connect with its expansive food community reaching users wherever they are, from planning a meal, to shopping on the go, or cooking in their kitchen. The company has partnered with more than 7,500 companies through API and native mobile integrations, including DuckDuckGo, Instacart, Nutrisystem, and UnitedHealthcare, to help people with everything from groceries to fitness goals. Yummly currently has more than 18 million registered users to its web and mobile platforms.

About Yummly
Yummly is the leading platform for personalized recipes & cooking resources to improve people’s lives in the kitchen. From personalized recipe discovery to content and tools, Yummly provides people with everything they want and expect from a smart cooking sidekick. The company uses patent-pending technology and proprietary data to understand food and taste, making it the easiest way for people to get recipes tailored to specific taste preferences. Headquartered in the heart of Silicon Valley, Yummly is backed by Bauer Venture Partners, Physic Ventures, Unilever Corporate Ventures, First Round Capital, Harrison Metal Capital, and Intel Capital. Its founding angel investors and advisory board include: Jeff Jordan (partner at Andreessen Horowitz), Bill Cobb (CEO, H&R Block), Justin LaFrance (StumbleUpon), Marcia Hooper and Brad O’Neill (SVP of Global Sales & Services, SurveyMonkey). For more information, visit http://www.yummly.com

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