Mediaplanet’s “Lung Health” Campaign Which Hits Newsstands Today Unites Leaders in Respiratory Health

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With our deepened understanding of the biology of cancer, there is sufficient evidence for all those involved in the cancer community that the future of cancer care is a bright one. Mediaplanet’s cross-platform edition of “Lung Health” sheds light on the new advancements in cancer research, diagnostics and therapeutics that are offering hope to patients for more targeted, high-quality cancer care than ever before.

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“Time is of the essence. You can’t waste time living in denial or shame or abdicating responsibility. Nothing is necessarily a death sentence"

Because all lung cancer tumors are distinct and unique, there is a continuous challenge among scientists to develop treatments for the disease. Personalized medicine helps doctors to identify the best sequence or combination of groundbreaking therapies in order to help patients create personalized treatment plans. Yet despite these game-changing advances, the rate of death from the disease has barely changed. Only with a major increase in funding for research and awareness initiatives can we eliminate lung cancer, America’s leading cancer killer.

Gracing the cover o the print edition is Tony Goldwyn, star of “Scandal.” In an exclusive interview with Mediaplanet, he shares his personal experiences with cancer within his family and how he inspires others to learn from his story. “[When you’re diagnosed], you feel so helpless and the c-word is so overwhelming,” he says. “The treatments now are making lung cancer less of a death sentence. People need to take responsibility for their own health and look at their options. Get as much information and options as you can.”

Goldwyn concludes by encouraging others to take a proactive approach to lung cancer. “Time is of the essence. You can’t waste time living in denial or shame or abdicating responsibility. Nothing is necessarily a death sentence,” he adds. “The world is changing very rapidly.”

The print component of “Lung Health” is distributed within this weekend’s edition of USA Today in New York, Chicago, Atlanta, Philadelphia, New Orleans and South Florida, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

This edition of “Lung Health” was made possible with the support of Tony Goldwyn, RGF Environmental, Bonnie J. Addario, Fresh-Aire UV, Preora Diagnostics, Sanovas, Broan-NuTone, LG Electronics, International Association for the Study of Lung Cancer, Lung Cancer Foundation of America, Environmental Protection Agency and many more.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

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Lindsay Dworetz
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