Being able to conduct multivariate testing on VAST ad creative will help marketers achieve very strong ROI.
Mountain View, Calif. (PRWEB) September 27, 2016
Aarki announces the expansion of the multivariate technology within its proprietary mobile programmatic advertising platform to VAST video creative. This expansion enables the company to conduct multivariate testing for VAST ad creatives in addition to already doing so for a wide variety of ad formats.
VAST provides a reliable standard for video delivery across variants of platforms, making it the most popular way to serve video. To take performance of VAST ad to the next level, app marketers can now leverage Aarki’s multivariate technology to optimize their ad creative.
The company’s multivariate capabilities expansion allows creative designers to develop and test several video variants of various sizes in the same creative tag. In addition, the designers are able to add several companion banners to a single VAST tag and run multivariate testing. The multivariate technology enables the company to identify the best performing video, companion banner and media placement for the client’s campaign objective. This enables Aarki to provide better user experience to target audiences and deliver consistently strong campaign performance.
“Aarki is seeing strong lift in performance across the board from multivariate creative optimization,” said Sid Bhatt, ceo of Aarki. “Being able to conduct multivariate testing on VAST ad creative will help marketers achieve very strong ROI.”
Aarki is transforming mobile app marketing through unified optimization of creative and media. It delivers superior results using proprietary machine learning technology for performance optimization. The company's customer base includes leading brands, agencies, and app developers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, London, Manila, Tokyo, and Yerevan. For more information, please visit http://www.aarki.com or follow us on Twitter: @aarkimobile.