Outstanding sales of the award-winning White Russian Imperial Coffee Stout and Trooper IPA were proof the demand was strong and validated our initial canning efforts. This success led to us adding five new flavors to our canning process.
(PRWEB) September 26, 2016
Phoenix-based craft beer brewery and restaurant, SunUp Brewing Company, has added canning beer to the menu. SunUp’s award-winning beers were once only available on-tap, but now can be found in cans at more than 65 retailers throughout the city.
“We introduced two of our canned beers earlier this year as part of an expansion project,” said Barry Tingleff, SunUp’s Brewery Sales Mgr. “Outstanding sales of the award-winning White Russian Imperial Coffee Stout and Trooper IPA were proof the demand was strong and validated our initial canning efforts. This success led to us adding Tanline Brown Ale, Bearded Blonde Ale and Red Flash IPA to our canning distribution this summer.”
To distinguish their five unique flavors, SunUp designed five eye-catching characters for each respective can. Even though the artwork on each can sets it apart, it still maintains part of the easily recognizable SunUp brand.
Bearded Blonde Ale harkens back to the Viking Age with its tall, muscular and bearded blonde warrior character. The American Blonde Ale, along with every other beer in the collection, can be purchased at the brewery, local liquor stores and at locations such as Total Wine & More, Whole Foods Market and Beverages & More (also known as BevMo).
An attractive woman in sunglasses fronts the Tanline can – an English style Brown Ale. As the name suggests, the tanned character has visible tan lines on her back.
White Russian is an Imperial Coffee Stout. Therefore, the bold character on this can is pictured in front of the Kremlin and dressed in a stereotypical Russian garb, with the likeness of our Brewmaster Uwe Boer.
Trooper IPA is brewed as a classic Northwest style India Pale Ale. A depiction of an English colonial soldier from India matches the theme of this well-hopped craft beer.
Finally, Red Flash IPA offers a different type of India Pale Ale. Named for its beautiful amber color, Red Flash cans feature a powerful bird of prey, symbolizing the strength of this drink.
When asked about future flavors being introduced to the market, Tingleff said, “We are continuously looking for innovative flavors to keep up with our clients’ preferences. From reviving ancient brew recipes like Braggot’s, to experimenting with local AZ wild hops, SunUp will continue to push the boundaries of craft beer brewing in the Phoenix market.”
About Sun Up Brewing:
Originally Sonora Brewing Company, SunUp Brewing Company started in the Valley as Sonora Brewing Company’s Taphouse in 1995. Over the years, the name has changed, the business has expanded and state of the art brewing systems have been put in place; however, one thing has remained the same. That is the dedication to using fresh ingredients to brew interesting and delicious flavors of craft beer. The brewery and restaurant develops and brews craft beer on site. Brewmaster Uwe Boer is a German native who has been living, working and brewing beer in the U.S. for more than 21 years. For more information about SunUp Brewing visit our website at http://www.sunup.beer or visit our brewhouse in person at 322 East Camelback Road in Phoenix.