New Pro Wrestling Organization in KC, St. Louis Launches Major Ad Campaign

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Supported by a multi-platform marketing campaign, the NWL is launching new pro wrestling promotions in KC and St. Louis, fueled by intercity sports rivalries.

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Fueled by intercity rivalries, the NWL is geared toward families as well as that guy 34 to 48 years old who used to love wrestling when it was hot in the mid-’80s and the late ’90s.

The National Wrasslin’ League (NWL), a new professional wrestling organization with promotions in Kansas City and St. Louis, this week launched “Fight,” a multiplatform advertising campaign designed to build brand awareness and cultivate interest for the company’s initial shows in January 2017.

“The NWL is committed to reviving the historical roots of the business,” says Major Baisden, League president. “Fueled by intercity rivalries, the NWL is geared toward families as well as that guy 34 to 48 years old who used to love wrestling when it was hot in the mid-’80s and the late ’90s, before the product became stale and predictable.”

The “Fight” campaign is supported by a radio spot featuring KC and St. Louis fans engaging in dueling chants of “Fight, KC!” and “Fight, STL!” in a packed arena. Currently airing on KC Sports Radio stations 610 and 810 as well as on KMOX out of St. Louis, the spot closes with a call to action for listeners to join the fight for their city by choosing either FightKC.com or FightSTL.com, two personalized URLs complementing the campaign that take visitors to NWLeague.com.

To increase engagement, the NWL’s social media channels provide a forum for fans in each city to join the conversation and engage in verbal warfare across Facebook, Twitter and Instagram with the hashtags #FightKC and #FightSTL.

The NWL’s first major ad campaign also includes poster ads featuring a larger-than-life wrestler invading the other city’s downtown area and taunting the locals, strategically placed in several restaurants, breweries, and sports bars throughout KC and St. Louis.     

“The ‘Fight’ campaign is designed to fuel the flame of an already intense rivalry between KC and STL,” says Baisden, a KC-based entrepreneur who sold his last startup, Iris Data Services, Inc. for $134 million in spring 2015. “It’s a rivalry defined by civic pride and snarky disdain for the other side. The League’s first two promotions, NWL KC and NWL STL, will settle the issue in the ring, with homegrown stars and some of the most talented free agents in the country fighting for bragging rights.”

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Travis Bowden
NWL
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