Digital Channel
Mobile is expected to account for 50% of all digital ad spend this year... and it now accounts for over 35% of all e-commerce transactions.
San Francisco, CA (PRWEB) September 27, 2016
Now that mobile internet usage significantly outweighs that of desktop, mobile strategy can no longer be an afterthought for companies looking to improve their digital efforts. In countries like China and India, the vast rural populations tend to adopt mobile internet before desktop thanks to the relative affordability, and any marketers looking to move into these emerging markets should be thinking strictly mobile-first.
Mobile is expected to account for 50% of all digital ad spend this year (worth $100 billion) and it now accounts for over 35% of all e-commerce transactions. There is evidence to suggest that the shift toward mobile is the cause of the rise in video marketing content, and the summit will focus on not just apps and mobile sites but on the type of content companies should be creating to best target their audience on mobile. Topics at the summit will range from mobile advertising to creating an effective mobile-first strategy, and each attendee will leave the summit better equipped to action change within their organizations.
Co-located with the Digital Publishing Innovation Summit, the Mobile Innovation Summit will see speakers and delegates from some of the world’s most proficient companies when it comes to mobile strategy. The insight from industry leaders will ensure that there is something for every attendee to take back to their company.
As well as insight from the industry’s leading voices, attendees will be given the opportunity to meet with other executive-level delegates, share ideas and discuss problems and opportunities, potentially forging the next great business partnership for their company. The panel discussions will be supplemented by organized networking sessions, and attendees will leave the summit equipped to manage the exciting future of mobile.
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Innovation Enterprise Ltd, a division of Argyle Executive Forum, is a business-to-business media brand specializing in delivering the most innovative business solutions to executive-level decision makers. Innovation Enterprise produces a range on online and offline content, including, but not limited to, summits, online learning, webinars, and white papers, as well as offering other additional services such as lead generation and bespoke research.
Innovation Enterprise focuses on seven key channels - Finance, Supply Chain, Analytics, Big Data, Strategy, Digital, Innovation & Sports - to ensure that organizations are furnished with all the cutting-edge insights necessary to driving growth in the evolving business environment.