Mediaplanet Enlists Alyssa Milano, Jerry Rice and More to Outline the Need for Heightened Emergency Preparedness

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Mediaplanet today announces distribution of its first cross-platform edition of “Disaster Prep & Recovery,” inspiring readers to take action in prepping and recovering from natural and manmade disasters by identifying the risks associated with them and providing timely solutions.

The print component of the campaign is distributed within this weekend’s edition of USA Today in New York, Washington D.C., Baltimore, Florida, Los Angeles, Georgia and New Orleans, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

Alyssa Milano, award-winning actor and UNICEF ambassador, graces the cover of the print publication. Through an exclusive interview in the interior, she encourages readers to prepare for upcoming disasters through her experience with UNICEF and visiting India after the tsunami hit. NFL legend Jerry Rice joins in to open up in about his work with American Red Cross and Pacific Gas & Electric company. He adds, “We have to educate people about preparing for a disaster, because most of us are thinking ‘It won’t happen to me,’ but it could.”

“Disaster Prep & Recovery” was made possible with the support of American Red Cross, Alyssa Milano, Jerry Rice, Nate Berkus, National Safety Council Association, EMS, SBA, Honda, Generac, Kohler, Honda, Save the Children, Iron Mountain and many more!

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

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Jennifer Mak
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