The NPD Group Forms Collaborative Partnership with Neustar MarketShare

Share Article

The NPD Group, a global provider of information and advisory services, is partnering with Neustar MarketShare, a trusted, neutral provider of real-time information services and marketing analytics.

The NPD Group, a global provider of information and advisory services, is partnering with Neustar MarketShare, a trusted, neutral provider of real-time information services and marketing analytics. By combining NPD’s unique data assets with Neustar MarketShare’s marketing mix modeling, planning and resource allocation solutions, the collaboration will open up new opportunities for marketers to predict, evaluate, and improve results.

NPD is the leading provider of sales tracking data for more than 20 industries, collecting information at the point-of-sale, from consumers, and through new receipt harvesting methodologies. Neustar MarketShare provides marketing analytics solutions, ranging from strategic resource allocation to tactical campaign course correction to drive better business outcomes.

The companies will combine NPD’s sales data with Neustar MarketShare’s marketing data to build proprietary category marketing mix models delivered on the Neustar MarketShare platform. Clients will benefit from a holistic point of view on how their various marketing activities are driving sales. They will be able to create and assess countless ‘what-if’ scenarios to test assumptions, constraints, and competitive actions, in order to decide on the most optimal marketing investment strategies.

“NPD offers unmatched retail and consumer information, industry expertise, and state-of-the-discipline research techniques to help our clients understand past performance and what will happen in the future,” said George Terhanian, who leads NPD’s Solutions Group. “Neustar MarketShare’s solutions are the industry standard, and together we can help our clients identify what is truly driving sales – whether it’s their marketing, their sales promotions, or external factors such as the economy.”

“With the proliferation of marketing channels for companies to invest in and the constantly changing marketplace, validating and optimizing marketing investments is more challenging than ever. Marrying our analytics and applications with real market data will enable our clients to make more confident decisions and data-driven marketing plans very quickly,” said Iván Markman, General Manager, Marketing Services, Neustar.

About The NPD Group, Inc.
The NPD Group provides market information and business solutions that drive better decision-making and better results. The world’s leading brands rely on us to help them get the right products in the right places for the right people. Practice areas include apparel, appliances, automotive, beauty, consumer electronics, diamonds, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, mobile, office supplies, retail, sports, technology, toys, video games, and watches / jewelry. For more information, visit and Follow us on Twitter: @npdgroup.

About Neustar
Every day, the world generates roughly 2.5 quadrillion bits of data. Neustar (NYSE: NSR) isolates certain elements and analyzes, simplifies and edits them to make precise and valuable decisions that drive results. As one of the few companies capable of knowing with certainty who is on the other end of every interaction, we’re trusted by the world’s great brands to make critical decisions some 20 billion times a day. We help marketers send timely and relevant messages to the right people. Because we can authoritatively tell a client exactly who is calling or connecting with them, we make critical real-time responses possible. And the same comprehensive information that enables our clients to direct and manage orders also stops attackers. We know when someone isn’t who they claim to be, which helps stop fraud and denial of service before they’re a problem. Because we’re also an experienced manager of some of the world’s most complex databases, we help clients control their online identity, registering and protecting their domain name, and routing traffic to the correct network address. By linking the most essential information with the people who depend on it, we provide more than 12,000 clients worldwide with decisions—not just data. More information is available at

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kim McLynn
The NPD Group
+1 (847) 692-1781
Email >
Visit website