Mediaplanet Joins Queen Latifah in the Charge to Help Women Fight for Heart Health

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According to the CDC, the leading cause of death for women in the United States is heart disease. Arriving this September, Mediaplanet’s cross-platform edition of “Women’s Health” empowers women to take steps to advocate for themselves and to make every woman’s health a priority.

Actress and activist Queen Latifah graces the cover of the print publication. Through an exclusive interview on the interior, she opens up about the moment she learned of her mother’s devastating diagnosis of heart failure, and how it subsequently inspired her to take action.

“My mom is my rock,” she says, looking back. “I just couldn’t believe that someone who cared for me and so many others all her life, now needed special care of her own.”

Along with her mother, Queen Latifah has joined Rise Above Heart Failure, a national disease awareness and education initiative created by the American Heart Association and nationally supported by Novartis Pharmaceuticals Corporation. Hand-in-hand, they’re working to raise awareness of HF, how to help others understand the signs and symptoms of the condition, and how to manage it.

“Heart failure is a significant issue that can’t be solved by any one person or organization alone,” Queen says. “We’ve made progress, but the fight isn’t over.”

The print component of “Women’s Health” is distributed within the weekend edition of the LA Times, with a circulation of approximately 455,000 copies and an estimated readership of 1.4 million. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets.

This edition of “Women’s Health” was made possible with the support of Queen Latifah, Fran Drescher, Cancer Schmancer, The American Society of Clinical Oncology, March of Dimes, The International Women’s Health Coalition, The Society for Women’s Health Research and many more.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

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Caroline Trugman
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