K’NEX® Brands And Nitro Circus Announce New Licensing Relationship

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Officially Licensed Building Toys by K’NEX Will Allow Kids to Build & Play in the Exciting World of Nitro Circus

K'NEX and Nitro Circus Team Up to Create awesome Building Sets!

“Nitro Circus Building Sets from K’NEX will bring these exciting live-action events to life in a new way,” said Michael Araten, President and CEO of K’NEX Brands. “Children of all ages will have the opportunity to build the world of Nitro Circus!"

Nitro Circus fans everywhere will soon be able to build and play with their favorite daredevils! Nitro Circus, the action sport collective led by Travis Pastrana, and K’NEX®, the only U.S. construction toy company focused on Building Worlds Kids Love®, are pleased to announce their new agreement to create an exciting line of building toys based on the global action sports phenomenon.

The relationship combines the award-winning K’NEX building system with your favorite Nitro Circus stunts, bringing them from the stadium to the construction aisle for the first time. With over 2 billion video views to date and 170 tour dates planned worldwide in 2016 and 2017, Nitro Circus is an action sports empire that features top-tier talent and entertains families around the world.

“Nitro Circus Building Sets from K’NEX will bring these exciting live-action events to life in a new way,” said Michael Araten, President and CEO of K’NEX Brands. “Children of all ages will have the opportunity to bring the world of Nitro Circus into their own homes. They will be able to build a variety of bikes and construct awesome stunts right in their own living room!”

“We are thrilled to partner with K’NEX, an established leader in this space, and bring all the excitement of Nitro Circus home,” said Peter Maule, Nitro Circus’ Global Head of Licensing. ”We are excited about their award-winning innovation that will put smiles on kids’ faces around the world, as well as encourage creative play and rev up imagination.”

K’NEX will provide a sneak peek of the new Nitro Circus building sets September 27-29, at Fall Toy Preview, Dallas Market Center. The K’NEX Nitro Circus product line will become widely available in the Fall of 2017. These sets are inspired by the spectacular Nitro Circus Live show, featuring the biggest tricks in freestyle motocross (FMX), BMX, skate and more. Designed for children ages 7+, the building sets hope to expand the appeal of Nitro Circus through a rewarding, age-appropriate K’NEX building experience.

About K’NEX
Founded in 1992, K’NEX, a wholly owned subsidiary of Smart Brands International Co., LLC, was established to make and sell what has become one of the world’s leading integrated construction systems for children, and is America’s STEM building solution. Winner of over 370 international awards and recognitions, K’NEX is focused on Building Worlds Kids Love® and encourages youngsters to “imagine, build and play.” From the living room to the classroom, K’NEX has building toys specially designed for every age group and skill level. The K’NEX family of brands includes K’NEX Building Sets, K’NEX Thrill Rides, K’NEX Education®, K-FORCE Build and Blast®, Beasts Alive®, Mighty Makers®, Mario Kart Wii™, Mario Kart 7™, Mario Kart 8™, Super Mario™, Plants vs. Zombies™, Lincoln Logs® and Tinkertoy®, under license from Hasbro, and more. Join us at http://www.knex.com as we help build the leaders of tomorrow.

About Nitro Circus
Named #22 on Forbes magazine’s 2015 list of, “America’s Most Promising Companies,” Nitro Circus continues to position itself as the world’s leading youth action sports & entertainment brand. From humble beginnings in 2003 – with Jeremy Rawle, Gregg Godfrey and soon to be action sports superstar Travis Pastrana producing DVDs from a Utah garage -- to a smash TV series which has aired in over 60 countries, Nitro Circus has exploded to global popularity. In 2012, Nitro Circus: The Movie, featuring cast members from the hit television series, was released in cinemas worldwide. In 2015, Nitro Circus announced a partnership with NBC Sports Ventures. The multi-year strategic alliance features TV specials, such as the recent Nitro World Games, and series programming airing nationally in the U.S. on NBC and NBCSN as well as streamed on NBC Sports Live Extra.

The TV show was transformed by action sports industry guru, now current CEO, Michael Porra into a must-see live event in 2010, creating the global touring phenomenon that is Nitro Circus Live. Since its inaugural Australian trek six years ago, the show has travelled the globe, obliterating box office records and cultivating a legion of diehard fans. Nitro Circus has now rolled across five continents, blown away over two million fans and sold out shows in the United States, Canada, Europe, Australia, China, Japan, the Middle East and South Africa. After close to 100 shows globally in 2015 and with a packed 2016 touring schedule, Nitro Circus is undoubtedly the world’s most successful action sports touring brand. For more information visit http://www.nitrocircus.com.


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Kate Loffio
K'NEX Brands
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