Concepts TV Productions Receives the First Annual Pro Bono Moxie Award

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ItStartsWithAGirl.org. receives support to raise funds in an effort to break the cycle of poverty and provide education for girls in rural India

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I felt really blessed to have been a part of this project and so grateful to receive this award. I hope in some way my involvement will inspire other DRTV professionals to be a part of giving back.

Concepts TV Productions, the New Jersey based Direct Response Production Company, received the first annual Pro Bono Moxie Award at the Electronic Retailing Association (ERA) Award ceremony.

ERA is a non-profit trade association for direct response and infomercial companies that sell goods and services on the internet, TV and at “As Seen on TV” retail stores. Each year, Moxie Awards are presented to the greatest direct response marketing campaigns. This year the first annual pro bono award was given to the team at Concepts TV for ItStartsWithAGirl.org. Concepts TV traveled to India to create a video presentation to raise funds in an effort to break the cycle of poverty and provide education for girls in rural India.

Jon Calderaro, Vice President of Operations at Concepts TV said, “I was very touched by the stories of the girls at the school and amazed at the level of commitment from the teachers. They are amazing people that are volunteering to make a difference and, from what I can see, it’s working.” To see the complete video, go to https://www.ItStartsWithAGirl.org/.

Collette Liantonio, President and Creative Director at Concepts TV stated, “I felt really blessed to have been a part of this project and so grateful to receive this award. I hope in some way my involvement will inspire other DRTV professionals to be a part of giving back.”

To donate to The Kripalu School, please visit http://www.ItStartsWithAGirl.org/donate/

About It Starts With a Girl:

The It Starts With a Girl initiative provides free education to over 4,000 girls each year, from primary school through college, changing their lives in the process. In rural India, educated women have much higher access to economic opportunities and possess a higher influence in their households and communities. Additionally, educated women are less susceptible to violence, and they are more likely to have access to medical care and a healthy lifestyle.

The It Starts With a Girl initiative was started to break the cycle of poverty for Indian girls – young women who soon will become future mothers and leaders who understand and value the importance of a strong education. The objective is to bring about important social changes by establishing a strong educational foundation for young minds.

About Concepts TV Productions:

Concepts TV Productions, currently based in Fairfield, N.J., is one of the world’s most experienced producers of DRTV commercials and infomercials. Concepts TV strives to participate in fundraising and philanthropic efforts from causes such as March of Dimes, The Wheelchair Foundation, NJ State Organization of Cystic Fibrosis and the Essex County Family Justice Center for Domestic Violence.

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