Western Independent Bankers Launch Apps Store

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The NEW WIB Apps Store for banks provides a unique way to connect with and attract millennials using branded versions of high demand apps

Western Independent Bankers (WIB), a trade association of community banks in thirteen Western states, announced today the launch of its new platform aimed at providing mobile financial technology (fintech) apps to banks. Linqto, a progressive California-based technology company specializing in apps for the financial services industry, powers the platform. The WIB Apps Store will house a variety of financial apps that banks can offer to their customers to increase their engagement.

“Providing this type of cutting edge technology to our industry is important in two ways,” said WIB President/CEO Michael Delucchi. “All of our banks want to bring younger, more tech-friendly customers into the bank, as well as offer the latest mobile technology. By using the WIB Apps Store banks don’t have to worry about an outdated delivery process from the vendor. The WIB Apps Store can revolutionize the way customers see their relationship between their bank and their mobile device.”

Linqto will deliver the WIB Apps Store through its automated delivery platform. The Linqto Software Delivery Platform allows financial institutions to choose from a storefront, the latest fintech apps such as Score & Report or Wallaby. Within minutes the app is branded and available for internal bank testing. When finished with testing the app is automatically distributed to major app stores (Apple, Google, and Amazon). The WIB Apps Store will also offer a collection of non-fintech lifestyle apps that are gaining popularity with Millennials. The process is fully automated and offers a new opportunity for banks to compete.

“Western Independent Bankers has a recognizable name and large footprint with community banks,” said Bill Sarris, CEO Linqto. “Via this strategic partnership with WIB and WIB Service Corporation, more than 800 community banks will have “storefront” access to the latest fintech apps. We can bring brand loyalty and market share to these banks through the Linqto Platform.”
For any bank interested in learning more about WIB Apps Store, contact WIB SVP/CTO Betty House at 415.352.3222.

About Western Independent Bankers and WIB Service Corporation
For eighty years Western Independent Bankers (WIB) has been the premier networking and educational organization for community banks in the West. With over 22,000 individual members from 140 financial institutions, WIB informs, educates, and connects community banks with the resources and services to achieve the highest standards of personal and organizational performance. WIB Service Corporation was established in 1994 by the WIB Board of Directors as a wholly owned subsidiary of WIB. WIB Service Corporation conducts a strenuous selection process before putting the stamp of approval on an elite group of products and services that meet the highest industry standards and help WIB member banks to reduce costs, operate more efficiently, and compete more effectively. For more information, visit http://www.wib.org.

About Linqto
Linqto is a Silicon Valley-based software company specializing in enterprise solutions for banking and new Fintech applications. American Banker named Linqto one of the Top Ten Tech Companies to watch in 2015. Linqto received the Top Award in the 2015 Monarch Innovation Awards, in previous years awarded to Chase, Wells Fargo, Citi and Bank of America twice. Linqto began as a suite of streaming media technologies for Stanford University. Clients have included Intuit, Digital Insight, NCR, PBS, Obama for America, MacNeil Lehrer Productions, YouGov, Marriott, Stanford and Santa Clara Universities and thousands of small businesses. For more information, visit http://www.linqto.com.

Western Independent Bankers:
Betty House – Senior Vice President Strategic Alliances/CTO, WIB
415.352.3222
betty(at)wib(dot)org

Linqto:
Bill Sarris – CEO
831.521.3605
bill(at)linqto(dot)com

Media Contact:
Amy Palmer
512-502-5833
amy(at)leverage-pr(dot)com

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Amy Palmer
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