What Sleeper’s created has never been done before. It's a new type of journey. We hope it will inspire the imagination the way Coldcut's Journeys by DJ, DJ Shadow's Endtroducing and the movie Scratch inspired ours.
Venice, CA (PRWEB) September 28, 2016
Critically acclaimed DJ, Sleeper, in collaboration with top-rated DJ e-tailer, The DJ Hookup, debut Only Love, a mixfilm. In response to a tense political climate and losses of artists like Phife Dawg, Prince and David Bowie, the project seeks to unite people over a new artistic medium - the mixfilm. Equal parts film, DJ performance and mixtape, the new medium blurs the lines between established forms into a new, unified experience.
In 2009, Sleeper became the first DJ to draw over 1,000,000 YouTube views to a video of his crowd-pleasing DJ style, mixing 18 songs in 10 minutes. In 2011, after appearing on MTV, ESPN and URB, Sleeper was asked to represent the art of DJing at the prestigious TED conference. At TED, Sleeper presented the still nascent technology of video DJing. Only Love revisits Sleeper’s unique style of genre-bending, old-school turntablism and cutting-edge technology, this time elevating the experience by seamlessly incorporating film.
About the mixfilm, Sleeper says, “I’ve always tried to create things that are timeless. When people think about DJing, they think about crazy parties and festivals. With this project, I wanted to make an impact that would last beyond 1 night. Musically, it’s a blend of genres, but visually, it’s a blend of people, because we’re all in this together. I hope it gives you a moment to reflect and be grateful, regardless of what’s going on around us.”
Alex Pyatetsky, Only Love producer and co-founder of The DJ Hookup says, “what Sleeper’s created has never been done before. It's a new type of journey. We hope it will inspire the imagination the way Coldcut's Journeys by DJ, DJ Shadow's Endtroducing and the movie Scratch inspired ours. We hope it gives birth to many more mixfilms. We hope it'll make DJs proud to call themselves DJs and inspire people to consider what's possible with this artform again.”
Only Love debuts Wednesday, September 28, at http://www.thedjhookup.com/onlylove where it can be watched in its entirety. Fans can follow and contribute to the conversation at #OnlyLoveFilm.
About Only Love
Only Love is a collaboration between top-rated DJ e-tailer, The DJ Hookup, and award winning DJ, Sleeper. Only Love gives birth to a new genre, the mixfilm, which combines film, DJ performance and mixtape to take the viewer on a new kind of journey. It’s the follow up to Sleeper's 2009 viral hit, which made him the first DJ to get over 1,000,000 view on YouTube.
Only Love was born out of the losses of history-defining musicians, David Bowie, Prince and Phife Dawg. It’s a response to the divisive political climate of 2016 with something beautiful intended to bring people together.
Sleeper is one of the modern pioneers of multimedia DJing. He was the first DJ to get over 1,000,000 views on YouTube in 2009 and the first VJ to grace the TED conference stage.
His music has been featured on ESPN, MTV, URB Magazine and has topped Hype Machine. He's toured the world performing alongside Ludacris, Common, Mix Master Mike, Wyclef Jean and BT. He's performed for clients like Red Bull, Adidas, David Beckham, Ryan Sheckler, Travis Pastrana, Live Nation and Spitkicker.
Sleeper is a frequent DJ for Red Bull who calls Venice, CA home and is known for his honesty, spontaneity and quirky sense of humor.
About The DJ Hookup
The DJ Hookup, founded in 2010, is the highest rated DJ retailer online. The company is built on a simple philosophy, "we sell DJ equipment to our friends."
The team brings an obsession with customer experience and decades of building category-leading products to online DJ retail. The DJ Hookup is building "the Zappos of DJ equipment" led by the insight that people can buy DJ equipment anywhere, but they'd rather buy from their friends.
Only Love is a production of The DJ Hookup, produced by TDJH co-founder, Alex Pyatetsky.