Today’s moms market is very different from the moms market of even five years ago. It’s dominated by the rise of millennial moms, the tsunami of social media and the changing cultural and demographic composition of our population.
New York, NY (PRWEB) September 27, 2016
Marketing to moms experts from almost every consumer product category will gather Oct. 4 & 5, 2016 at the 12th annual M2Moms® - The Marketing to Moms Conference, in Espace, NYC to improve their marketing communications and sales to today’s millennial moms. The program includes two days of exclusive marketing to moms research, case studies, insight and know-how representing hundreds of thousands of dollars of marketing to moms intelligence and insight. M2Moms® an executive learning event designed to help brand marketing executives and their agencies improve their marketing to today’s moms.
Marketing to moms sessions will be presented by Google, Twitter, BabyCenter, The Bump, WebMD, Strottman, Mom365, Collective Bias, Mars Inc., C Space, Conill, MOPS, The Family Room, Ibotta, The Mom Complex, J & J, The Gap, Influence Central, House Party, Earth’s Best, Macaroni Kid, Sampler, McCann Detroit, Seventh Generation, Social Media Link, Ipsos, Sprout. According to M2Moms® producer, Lauren Sweeney, “Highlights include new research from Google, Edison Research and the Bump, case studies featuring Seventh Generation, Dove and Earth’s Best. In addition, M2Moms® includes panel discussions, how-to session, social functions and awards. Plus there’s a session on Hispanic moms, authenticity, and a very cool session on the Aldi Supermarket campaign.“
In The Audience
“The audience includes additional top brands & agencies,” Sweeney said“ like: Vi-Jon, MOPS, Ketchum, Gerber, Medela, Edgewell, Destination Maternity, Scholastic, Dunkin’ Brands, Hyland’s, Kumon, Merial, Water Wipes, Galderma, Stide Rite, Kohl’s, Hasbro, CVS, Bayer to name a few. They attend because they know the research and case studies, the new techniques and how-to sessions will really help them improve their marketing and sales. And keeping up to date with the changing dynamics of the moms market is critical to their brand’s ongoing success.”
“Today’s moms market is very different from the moms market of even five years ago,” Sweeney explained. “It’s dominated by the rise of millennial moms, the tsunami of social media and the changing cultural and demographic composition of our population. These changes impact everything brands who market to moms do. The Fast Facts page on M2Moms® website is filled with statistics showing that moms buy everything from sports drinks to prom dresses, diapers to dog food, lipstick to laptops, autos to pharmaceuticals. They buy for their homes, for their kids and they plan and pay for the family vacation. They purchase on every channel, every possible screen … traditional and new media, they use it all.”
2016 M2Moms® sponsors include Presenting Sponsor Google; Associate Sponsors: Mabel’s Labels, Twitter, Conill, and The Family Room; Showcase Sponsors: NBC Universal/Sprout, MOPS, Ibotta, Influence Central,.mom, WebMD, Ipsos, Lake Group Media, LifeScript, Macaroni Kid, C+R Research, Strottman, Social Media Link, House Party, Collective Bias, C Space, Mom 365, LiquidPCH, The Bump, Sampler and the Baby Center. Video Content Resource Sponsor: Snippies. M2Moms® is s proud supporter of The Runway of Dreams.
12th Annual M2Moms® - The Marketing to Moms Conference, http://www.m2moms.com
M2Moms® is an executive learning event designed to teach brand marketing executives and their agencies how to improve their marketing to moms. For M2Moms® information: http://www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.