Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

e-tailing group Assesses Mobile Experiences of 50 Retailers to Identify Top Performers
  • USA - English


News provided by

Walker Sands Communications

Sep 27, 2016, 09:00 ET

Share this article

Share toX

Share this article

Share toX

San Francisco (PRWEB) September 27, 2016 -- Mobile commerce grew 40 percent in Q1 2016, nearly 30 percent more than the overall growth of ecommerce. To help understand the trends impacting this growth and the upside opportunity for retailers, the e-tailing group, an Astound Commerce company, today releases the findings of its seventh annual Mobile Research Survey.

The three-pronged study provides an analysis of the current state of mobile commerce in the retail industry, as well as the results of a 1000-person consumer survey on mobile experiences to understand where retailers are meeting expectations, where they’re falling short and how to improve the mobile shopping experience. The report also gives an in-depth review and ranking of the mobile shopping experience via an evaluation of 50 top retailers.

Retail Mystery Shopping
The report analyzed the mobile shopping experience for the selected retailers in order to determine year-over-year improvements. Overall, retailers are implementing a “mobile first” approach to their desktop sites, and merchandising standards for the industry are beginning to emerge. What’s more, the omnichannel experience is becoming more connected and integrated to meet customer expectations. Analysis found retailers have improved the mobile shopping experience in the following key areas:

● Cross-Channel Growth: 94 percent of retailers offer the ability to save items from a mobile commerce site into another ecommerce experience. This is a direct response to the 75 percent of consumers who feel omnichannel capabilities are important.
● Omnichannel Transparency: 83 percent of retailers offer in-store product locators, which reflects the nearly 50 percent of customers who place value on this feature.
● Non-Product Content: 44 percent of retailers surveyed had Category Guides and “How-To’s” compared to only 36 percent in 2015.

Top Retail Performers
To identify the retailers providing the best mobile experiences in the industry, retailers were evaluated across 180 metrics and six top tasks consumers are likely to perform via mobile. They were also reviewed on the overall usability of the mobile experience on the home page, search results, product and shopping cart pages. The top performing retailers (listed alphabetically) are:

● Store-Based Retailers: Best Buy, Coach, L.L. Bean, REI, and Wal-Mart
● Non-Store Retailers: Clarins, eBags, and QVC

“The mobile shopping experience is constantly evolving, and retailers are responding to changing consumer preferences and overall market shifts,” said Lauren Freedman, SVP of Digital Strategy and Chief Merchant of Astound Commerce. “We’ve been able to analyze these changes over the last seven years through our annual survey and have found that while the mobile experience has matured greatly due to increased investment by retailers, there is still room for improvement to meet and exceed customer expectations.”

Consumer Survey
The report also surveyed consumers to find what components of the mobile experience are most important to the user. Findings revealed inventory transparency and cross-channel capabilities are key considerations for consumers. Additional findings indicate consumers value the following features:

● Timeliness: 80 percent of shoppers using online purchase and in-store pickup collect products on the same day as the purchase.
● Availability: 46 percent of consumers wanted the option to see availability of products in stock in a given store.
● Location: 44 percent of consumers wanted the ability to see product availability across multiple stores.

“As mobile commerce continues to grow at a rapid pace, we wanted to figure out exactly what consumers want in order to provide better solutions for retailers and companies that come to us,” said Igor Gorin, founder and CEO of Astound Commerce. “With this data in mind, we will be able to better serve our customers as they continue to develop and redefine their mobile shopping experiences.”

To view the full results of the Mobile Research Survey, visit astnd.co/2016-mobile

About Astound Commerce
Astound Commerce is an award-winning global digital commerce provider combining strategy, technology, insight and a proven methodology to deliver exceptional omnichannel experiences. Through a forward-looking, goal-oriented approach to digital solutions, Astound Commerce helps elevate online and mobile experiences and effectively transform businesses for global brands such as Adidas, L’Oreal, Under Armour, Jimmy Choo and Timbuk2. Based in San Francisco, the passionate team of more than 600 dedicated, diverse industry and technology experts has 15 years of ecommerce experience and more than 1,000 implementations under their belt to address the complex challenges, advancing technologies and indigenous marketing needs facing international markets. To learn more, visit astoundcommerce.com.

Rachel Gulden, Walker Sands Communications, +1 312-267-0530, [email protected]

Modal title

The survey also compared consumer expectations for mobile commerce experiences against the results of the mystery shopping survey. Key findings reveal that the majority of retailers are falling short
The survey also compared consumer expectations for mobile commerce experiences against the results of the mystery shopping survey. Key findings reveal that the majority of retailers are falling short
The survey also compared consumer expectations for mobile commerce experiences against the results of the mystery shopping survey. Key findings reveal that the majority of retailers are falling short

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.