Not only did we reach our crowdfunding goal, the film and technology we used to develop the screenplay got a lot of positive coverage – enough that a company actually acquired the film to take it to full production.
Waterloo, Ontario Canada (PRWEB) September 27, 2016
Producers of the first film to use artificial intelligence (AI) to help develop the storyboarding and plot twists have just concluded their two-month campaign on Kickstarter – surpassing their $30,000 crowdfunding goal in the final days of the campaign.
“This is a unique technology, and certainly a new type of crowdfunding campaign when it comes to Kickstarter, so we were very pleased to raise that much investment from our crowdfunding backers,” said Greenlight Essentials Founder and CEO Jack Zhang. “Not only did we reach our crowdfunding goal, the film and technology we used to develop the screenplay got a lot of positive coverage – enough that a company actually acquired the film to take it to full production.”
Zhang, a mathematician who previously worked in the technology and finance industries, created and developed the patent-pending data analytic process to begin the production of film – in which AI was used to evaluate and suggest plot twists and deviations, suggest which type of actors and actresses would make the movie more appealing, provide specific plot and cast combinations and help identify the right target market for the film to be successful.
The technology was developed and tested before Concourse Media and PMI acquired and greenlit the project.
William Santor, CEO of Productivity Media, says they are excited to be the first to use consumer data in a new way to create and exhibit original and commercial content for the entertainment marketplace.
“We can now effectively test a release before a single frame is shot,” Santor said. “Filmmakers can now develop, produce and make better financial decisions based off real-world data in the consumer marketplace. Greenlight Essentials and its data-driven audience tool will help advance our industry across all departments, including packaging, sales and distribution.”
The movie “Impossible Things” centers on a mother’s disturbance over her daughter’s death. As her out-of-work husband leaves the city and moves to an idyllic and secluded country home, the mother stays at home care for her two other children. When they begin to hear voices and see visions of a deranged woman and child ghost, reality becomes skewed and insanity grows and she succumbs to the house's demonic traps.
Productivity Media is an asset management firm, providing secured loans in film and television production. Managed by William Santor, John Hills and Andrew Chang-Sang, PMI recently financed and executive-produced “Born To Be Blue” starring Ethan Hawke, and “The Little Hours” starring Alison Brie, Dave Franco, Kate Micucci, Aubrey Plaza, John C. Reilly and Molly Shannon.
About Concourse Media
Concourse Media is a multi-faceted entertainment group with two divisions (Concourse Film Trade and The Industry & Co). The company’s core business is dedicated to feature film market-ing and distribution. Concourse Film Trade (CFT) is a global film licensing company that repre-sents and finances 6-8 movies per year. Its most recent picture, “The Little Hours”, stars Alison Brie, Dave Franco, Kate Micucci, Aubrey Plaza, John C Reilly and Molly Shannon. Its second divi-sion, The Industry & Co. (I&Co), is a marketing arm that engineers creative release campaigns and audience engagement strategies for feature films across North America. Owned and run by Matthew Shreder and James Andrew Felts, Concourse Media brings a full-service approach to film distribution and marketing.
About Productivity Media
Productivity Media is a producer and senior secured financier to late-stage film and television productions. It provides innovative, short-term financing to quality Canadian and international producers. In 2012, Productivity Media brought together a team with over 60 years of film and television experience in financing, production, and sales and created the Productivity Media Income Fund (PMIF I, LP) followed by Qwest Productivity Media Income Trust (QPMIT) in 2016.
About Greenlight Essentials
Greenlight Essentials is dedicated to helping entertainment professionals better understand movie data and bring big data analysis to the film industry. This proprietary augmented intelli-gence software allows users with neither programming nor mathematics background to ex-plore and discover repeatable patterns from decades of film data. It guides business decision making within the film industry and empowers clients' knowledge of what combinations of el-ements in a film would draw in or repel an audience.
