Union Street Media Digital Marketing Strategies Drive Significant Growth for Leading Real Estate Businesses

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Burlington-based real estate marketing firm announces new data showing success of its innovative marketing methods for agents and brokers

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At Union Street Media, we are changing the way the real estate business thinks about reaching and engaging with potential customers by customizing the execution for each client in a very results oriented way.

September is traditionally one of the busiest months in the real estate industry, and Union Street Media, a leading digital marketing agency that specializes in real estate, works to drive even more business to its clients using targeted digital marketing, media planning and buying. Recent data shows that firms that implemented Union Street Media-recommended digital strategies showed significant growth across key indicators, including, on average, a 50 percent increase in lead volume over the past year, nearly double the amount of mobile and tablet site conversions when compared to client sites that weren’t using a digital strategy, and up to 78 percent growth in overall site conversions that are directly attributed to digital marketing tactics.

Today’s technologically fluid age requires that real estate professionals promote their business and expertise across digital channels to foster growth, and Union Street Media offers innovative solutions to create awareness and foster the best customer experience for buyers and sellers. By developing tailored digital marketing strategies, Union Street Media is able to help clients diversify their content to enhance their digital market share and increase the likelihood that buyers and sellers will see and engage with their brand.

“Digital marketing tactics that work for one business may not move the needle for others. At Union Street Media, we are changing the way the real estate business thinks about reaching and engaging with potential customers by customizing the execution for each client in a very results oriented way,” said Rachel Allard, Union Street Media’s VP of Operations. “The success of our work -- as demonstrated by these recent findings from our clients -- shows that with the right strategy, the power of digital can help real estate firms build brand awareness, engage with current and future prospects, and ultimately drive revenue.”

Union Street Media knows that having a website that is easy to access from any connected device creates a seamless user experience and makes it easy for sellers to promote content anytime, anywhere. The company also offers state of the art integrated IDX search features and personalized high-quality content to ensure clients get the most from their sites. Additionally, online marketing in today’s digital age also means leveraging a cross-channel strategy with social media platforms like Facebook, display advertising across major websites like YouTube, and paid search on Google AdWords and Bing, which all falls under Union Street Media’s expertise. This collaborative approach across online tools allows clients to create shareable content with custom messaging that can be distributed and seen by potential buyers far outside of their typical network.

Union Street Media’s stable of clients includes category leaders across major U.S. markets, and testimonies from these key players further demonstrate the capabilities of a Union Street Media digital strategy:

  • According to Ned Redpath, owner of Hanover, NH-based Coldwell Banker, Redpath & Co: “Our inquiries and outside communications are off the chart each and every month.”
  • Kathy Burns, owner of William Raveis Vermont Properties in Ludlow, VT, said this: “With the help of the Union Street team, we have been able to take our new website to an unprecedented level of effectiveness.”
  • “Since launching a refreshed website with Union Street, our web goal conversions have increased by 76% and our site engagement has seen remarkable growth with a 29% increase in pages per session,” said Caleb Hofheins, Marketing Director of GreyBeard Realty, an Asheville, N.C.-based firm. “In 18 months, since beginning with Union Street's advanced digital marketing services, Greybeard Realty commissions have increased by 113%.”

For more information about Union Street Media, visit http://www.unionstreetmedia.com. For additional details about the data referenced above, please visit the Union Street Media blog.

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About Union Street Media
Founded in 1999 and headquartered in Burlington, VT, Union Street Media specializes in digital marketing and advertising for real estate companies. Using innovative web based software and a well-rounded digital marketing strategy, Union Street Media works to connect real estate professionals to what matters most: their customers. With a focus on creating data-driven results, Union Street Media’s websites ensure optimal performance and accessibility through a functional, user-friendly platform. The responsive design works to capture user engagement and convert more leads by employing state of the art integrated IDX search features, personalized high-quality content, and exceptional cross-platform compatibility. Union Street Media’s comprehensive marketing strategy helps clients build a better understanding of their digital customer and works across digital and social channels to help brands attract, engage and retain leads. For more information, please visit http://www.unionstreetmedia.com.

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Anna Schwarz
People Making Good PR
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