Montreal to Host LocWorld – Conference examines how to engage global customers

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LocWorld is the leading conference for international business, translation, localization and global website management. Attendees are the people responsible for communicating across the boundaries of language and culture in the global marketplace.

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The conference, which features nine tracks, has a special focus on engaging global customers.

More than 600 global business executives from 45 countries are expected to attend this fall’s LocWorld conference in Montreal, October 26-28.

The conference, which features nine tracks, has a special focus on engaging global customers.

LocWorld brings together delegates who are engaged in the business of adapting products, services and communications to an international language or culture so as to appear native to that particular region. Speakers at the conference include representatives from Box, Cisco Systems, Dell, Facebook, Foursquare, Google, IBM, Microsoft, Salesforce and many others.

The conference, produced by MultiLingual Computing, Inc. and The Localization Institute, will be held at the Hotel Bonaventure.

“We’re excited about returning to Montreal,” says Ulrich Henes, conference co-organizer and president of The Localization Institute. “We held LocWorld here in 2006 and Montreal proved to be an excellent host city with much to offer our attendees. ”

Donald Cooper, president, The Donald Cooper Corporation, will deliver the keynote, “The ‘Business’ of Language…the Language of Business…Engaging Global Customers, Profitably!” which will draw from his decades of experience in many industries. Donald has an MBA from the Ivey Business School at the University of Western Ontario followed by 18 years as executive director of Cooper Canada.

The preconference day will include round tables on life sciences, growth strategies, sales and marketing and translation technology. There will also be localization for startups, sessions on quality management and more.

“Our preconference events are perfect for experienced professionals who want to increase their skills or learn about new areas,” says Donna Parrish, publisher of the magazine MultiLingual and co-organizer of LocWorld. “We also offer opportunities for those who are new to the industry or have new responsibilities such as our Localization for Startups session.

Attendees may choose from nine tracks during the main conference: Advanced Localization Management, Community, Content Strategy, Global Business, Inside Track, Language Service Providers, Technical, Translation Automation and Unconference.

Some highlighted presentations from the full conference program include:

  • Managing a Global Site — Content Creation to Delivering in Global Markets
  • Outside the Comfort Zone: The Role of Localization in Social Media Marketing
  • Open Source in Corporations
  • Engaging Global Audiences — From Content Creation to $ Conversion
  • Internationalization, Pipeline Optimization and Automation in Video Games

This conference also represents an opportunity for executives and managers to review the best products and services in the exhibit hall.

LocWorld32 Montreal sponsors include: Pactera Technologies, SeproTec MultiLingual Solutions, Lionbridge, Sajan Inc., Welocalize, William Blair, SDL, Moravia and Vesey Creative.

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