New White Paper Reveals How To Engage Hard-to-Reach Medicaid Members

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Novu explains how to engage Medicaid members and close gaps in care.

Novu health rewards medicare medicaid CMS

Novu is a marketing technology platform for health plans and providers

..Health plans will need to become more innovative with member engagement.

As the Centers for Medicare and Medicaid Services (CMS) continues to embrace a managed care model for Medicaid, health plans will seek new methods to increase positive health outcomes, optimize risk adjustment and improve quality scores. With more than 61% of members on Medicaid having at least one chronic or disabling condition, it has never been more important to engage members in a managed care program.

In this new white paper, “Medicaid Rewards and Incentives Programs,” Novu explains how a high-performing rewards and incentives program will contribute to plan optimization:

  • Challenges in executing R&I programs for Medicaid
  • Designing a successful Medicaid R&I program
  • How to activate hard-to-reach Medicaid members

“As CMS and states move further into a full managed care model focused on performance standards, consumer experience and improved cost models, health plans will need to become more innovative with member engagement. Our behavior change platform helps plans activate their hard-to-reach members, while returning a sound ROI. Member expectations are increasing at the same time that new regulatory standards are arriving. Engaging and activating members is an expectation," noted Jordan Mauer, EVP of Marketing & Engagement at Novu.

Download a complimentary copy of the white paper, “Medicaid Rewards and Incentives Programs, how to engage hard-to-reach Medicaid members and close gaps in care.”

About Novu
Novu is the health care industry’s leading data sciences and behavior change platform, designed to enable health plans to better understand, motivate and connect with members. Leveraging clinical and behavioral best practices, rewards, incentives, and personalized communication, Novu is the most cost-effective, seamless way to reach and influence high-value member behaviors.

For further details, contact michael(dot)fagle(at)novu(dot)com

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Michael Fagle
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