MCG Health to Present and Exhibit at ACMA Physician Advisor Conference

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Big Data: How are Physician Advisors Measured for Success?

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MCG Health is proud to announce that William Rifkin, MD, Managing Editor and Physician Relations Specialist, will present "Big Data: How are Physician Advisors Measured for Success?" at the ACMA Physician Advisor conference in San Diego, CA. The session, scheduled at 10 a.m. October 30, will review important metrics for measuring and sustaining successful Physician Advisor programs. Attendees will learn how to present strategies for defining measurable goals and effective physician advisor responsibilities, improve resource utilization, and develop continuous improvement metrics.

Dr. Rifkin oversees research, guideline writing, and other content development focused on acute inpatient care. Before joining MCG in 2009, he was an Associate Professor of Clinical Medicine and the Director of the Internal Medicine Residency Program at Jacobi Medical Center/Albert Einstein College of Medicine, Bronx, New York. Prior to that, he was an academic hospitalist and Associate Residency Program Director at two other New York hospitals and at the Yale Primary Care Internal Medicine Residency Program in New Haven, Connecticut. He has published research in the areas of hospital medicine and quality of clinical care. He graduated from the State University of New York Stony Brook School of Medicine, completed his internal medicine training at Lenox Hill Hospital in New York, and is board-certified in internal medicine.

MCG is the gold standard in helping healthcare organizations implement successful informed care strategies that optimize the utilization of healthcare resources and efficiently move patients toward health. MCG representatives will be on hand at the ACMA Physician Advisor conference exhibit to discuss how MCG solutions can help healthcare providers effortlessly align their care delivery and clinical documentation with the best available evidence.

For more details and to register, visit the event website.

About MCG

MCG, part of the Hearst Health network, helps healthcare organizations implement informed care strategies that proactively and efficiently move patients toward health. MCG’s transparent assessment of the latest research and scholarly articles, along with our own data analysis, gives patients, providers and payers the vetted information they need to feel confident in every care decision, in every moment.

About Hearst Health

The Hearst Health network includes FDB (First Databank), Zynx Health, MCG Health, Homecare Homebase, MedHOK, Hearst Health International, Hearst Health Ventures and the Hearst Health Innovation Lab ( The mission of the Hearst Health network is to help guide the most important care moments by delivering vital information into the hands of everyone who touches a person's health journey. Each year in the U.S., care guidance from the Hearst Health network reaches 84 percent of discharged patients, 177 million insured individuals, 47 million home health visits, and 4 billion prescriptions.

Arri Burgess
MCG Health
Tel: 206 389 5405

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Arri Burgess
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