3 Key Medical Marketing Trends to Leverage in Q4

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MedMen Sees Exceptional Growth in Social, Mobile and Video as the Year Comes to a Close

MedMen Video Production
Our videos are a simple, affordable, impactful way for clients to position their brand and, in so doing, leverage their products and services," - Mike Smith, President

It's a sign of the times: "What's trending" has replaced "What's new" as the nation's favorite conversation starter. That in mind, we'd like to share what's trending in the world of health care marketing with the final quarter of 2016 upon us.

1. Social Media is Blowing Up

Today, a Pew study reveals that 64 percent of adults use social networking sites. That's up substantially from a year ago.

Doctor groups. Hospitals. Health insurers. Pharmaceutical companies. Medical device makers. A wide range of health care marketers are utilizing tried-and-true digital communication platforms like Facebook and Twitter to get the word out on their products and services. But many are now turning to Instagram, as well. It affords an excellent opportunity to connect with patients, customers, vendors, employees and investors with visual content that demonstrates your company's differentiating benefits.

2. Mobile Marketing is on the Move

Your customers have you well in hand. These days, one in 10 individuals connect to the Internet exclusively through handheld mobile devices. What's more, Google ranks mobile-oriented responsive Web sites higher than those that aren't as mobile friendly. So maximizing your marketing experience around the needs and desires of these mobile users can be crucial to your campaign's success.

3. Video is Winning New Converts

Once the province of direct mail, video has now become the primary source of lead conversion, with a full 70 percent of marketers today finding videos to be the best medium for converting leads into sales. From explainer videos to mission videos to product/procedure instructionals, video is now the number way to reach patients or customers, and motivate them to take action. With the abundance of media platforms available, video is also practical. Shot content can easily be repurposed into a variety of different video uses -- then posted on your Web site, social media sites and more.

A Healthier Approach to Health Care Video and Animation

As creative video and animation professionals with over two decades of medical advertising experience, MedMed specializes in writing and producing video content for health care companies nationwide. Along with -- or apart from -- their ad agency. On a project basis. At a fraction of the cost agencies charge.

Clients include Anthem Blue Cross, Boston Scientific, Secure Horizons, Edwards Lifesciences, Blue Cross Blue Shield of North Carolina, Medtronic, UniCare, Natrol Melatonin, Hoag Hospital, Freedom Innovations, Beckman Coulter, Teva Pharmaceuticals, South Coast Medical Center and Ziering Medical, to name a few.

Simple, Affordable, Impactful

“Our videos are a simple, affordable, impactful way for clients to position their brand and, in so doing, leverage their products and services," stated Mike Smith, president of Southern California-based MedMen.

MedMen's staff has won scores of national, regional and local advertising awards on its way to producing hundreds of TV spots, radio commercials and videos for health care clients across America. Visit them at http://www.med-men.com and http://www.youtube.com/medmenbeardboy.

Call 949-752-7113 for more information.


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Andrew Guida PR Representative
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