The Digital Ad Innovation Summit will give all attendees the insight they need to action real change within their companies
Chicago, IL (PRWEB) September 29, 2016
As the concept of digital advertising becomes less one of broadcasting a message and more about engagement, brands are finding new ways to reach their audiences. Published content and video campaigns have all but taken the place of banner adverts and pop ups as the dominant form of digital marketing, with companies like City AM, The Onion, BuzzFeed and many others offering space for branded content. In-house studios are often used to keep the content in line with the publisher’s tone, and engagement numbers are comparably spectacular for those that get it right.
But sponsored content is by no means the only way to engage with your audience digitally. Chatbots, programmatic design, paid search - brands are always experimenting with ways to counter the loss of reach brought about by the rise of ad blocking software, which has made its way onto mobile devices this year.
The Digital Ad Innovation Summit will give all attendees the insight they need to action real change within their companies. From omni-channel advertising to real-time bidding, the summit will explore all areas of digital advertising as it is today, and will focus on the opportunities presented by exciting new technology and ever-increasing connectivity.
As well as insight from the industry’s leading voices, attendees will be given the opportunity to meet with other executive-level delegates, share ideas and discuss problems and opportunities, potentially forging the next great business partnership for their company. Panel discussions will be supplemented by organised networking sessions, and attendees will leave the summit equipped to manage the fascinating future of digital ads.
Innovation Enterprise Ltd, a division of Argyle Executive Forum, is a business-to-business media brand specializing in delivering the most innovative business solutions to executive-level decision makers. Innovation Enterprise produces a range on online and offline content, including, but not limited to, summits, online learning, webinars, and white papers, as well as offering other additional services such as lead generation and bespoke research.
Innovation Enterprise focuses on seven key channels - Finance, Supply Chain, Analytics, Big Data, Strategy, Digital, Innovation & Sports - to ensure that organizations are furnished with all the cutting-edge insights necessary to driving growth in the evolving business environment.