Metrostudy Releases Exclusive New Insight Mobile App Benefits

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Industry leading data app now offers unmatched school intelligence and housing supply reporting accessible on any mobile device

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“Metrostudy continues its tradition of delivering unparalleled decision making tools that distill big data into actionable intelligence,” said Peter Goldstone, CEO of Hanley Wood.

Metrostudy, a Hanley Wood company, announced today the availability of exclusive and critical new information and data visualization tools in its exclusive mobile app, Insight. Available for any mobile device, easy-to-use and designed specifically to meet the needs of the C-Suite and field researcher, Insight, in its third market-driven update now includes rich information about local schools, thematic maps for immediate visualization of housing activity in the local market, and key housing supply indices reporting for Metrostudy survey markets.

“Metrostudy continues its tradition of delivering unparalleled decision making tools that distill big data into actionable intelligence,” said Peter Goldstone, CEO of Hanley Wood. “This capability is exclusive to Metrostudy and made possible through deep investment in research teams and tools.”

Metrostudy now offers comprehensive, accurate, and regularly updated school attendance zone boundaries in addition to school districts. Customers are able to instantly visualize school attendance zones (elementary through high school locations) as an overlay on the map. Schools within a school district can vary in quality, which makes attendance zone boundaries critical not only to the homebuyer but the homebuilder as well (attendance zones determine the public school a student attends, rather than the school district).

Coupled with the school attendance zone boundary information, Insight provides key decisional intelligence for public and charter schools nationwide, including school statewide rankings, standardized test scores, student/teacher ratios, and student demographics, along with school locations and website addresses.

“The ability to instantly identify school locations and their boundaries will greatly benefit our customers when determining new areas for development,” said Chris Veator, President of Metrostudy. “The availability of this new robust data and integrated placements within the Insight application is easy-to-use and at ready reach in the field or in the office.”

New thematic maps are now available that highlight key data points from Metrostudy’s exclusive proprietary survey of housing activity, including housing starts, closings, vacant developed lots, and future lot counts. These thematic maps enable customers to get an overview of any local market and to identify hot pockets of activity or a supply-demand imbalance instantly. All of these maps are available at key geographic levels including zip code, school district, postal city, and county.

New enhancements to Insight’s Target Market Analysis report build on the unparalleled custom reporting delivered by the app. Customer-selected filter criteria are applied to the report’s dynamic output to provide customized reporting to answer the customer’s specific research questions, such as:

  • Months of supply reporting for vacant developed lots, and finished and future inventory
  • Public and charter school data, including standardized test scores, and statewide rankings, and attendance zones pertinent to the customer’s target market

Combined, these new datasets and features provide Metrostudy customers with the tools they need to perform on-point research instantly to make informed investment decisions.

About Metrostudy
Metrostudy is the leading provider of primary and secondary market information to the housing and residential construction industry. Metrostudy’s actionable business intelligence informs investment decisions that mitigate risk and grow revenue for builders, developers, lenders, suppliers, retailers and manufacturers. It’s the construction industry’s only integrated data intelligence solution supported by the most extensive U.S. geographic coverage. Learn more at Metrostudy.com.

About Hanley Wood
Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, the company provides business intelligence and data-driven services. The company produces award-winning media, high-profile executive events, and strategic marketing solutions. To learn more, visit hanleywood.com.

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Irina Woelfle
IWPR Group
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