Better Business Bureau Joins with White House, Cybersecurity Community to Urge Consumers to “Lock Down Your Login”

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Scams, fraud, and identity theft often tied to hackable passwords; BBB urges two-factor authentication (2FA)

Every two seconds, someone is a victim of identity fraud. That’s why the Better Business Bureau is teaming up with the White House, the National Cyber Security Alliance, and dozens of public and private sector organizations to call on consumers and businesses to “Lock Down Your Login.” The campaign, which launches today, focuses on steps anyone can take to make their online accounts safer, including two-factor authentication (2FA). Tips and suggestions are available at

BBB Scam Tracker, a tool for reporting scams and learning more about fraud, has received nearly 40,000 reports since it was launched in late 2015. Many of the reported scams have to do with the repercussions of hacked accounts, including:

  • A California woman whose cell phone was hacked by a scammer who then accessed her email, iTunes and other accounts. In a few short months, the scammer had racked up $27,000 worth of charges in her name.
  • A young musician who was scammed by someone pretending to be a music promoter. After she paid for some publicity help, the scammer instead took over her popular Instagram account, changed the name, and started selling their services to her fans and followers.
  • A senior citizen who lost more than $67,000 when a scammer pretending to be “tech support” called to say his computer had been hacked and the company needed to put anti-virus software on his computer. Instead, they harvested his banking passwords and wiped out his accounts.

User names and passwords are not enough to insure secure online accounts. BBB urges consumers to activate two-factor authentication (2FA) when offered by websites and online accounts.

Bill Fanelli, chief security officer with the Council of Better Business Bureaus, explains two-factor authentication: “2FA means using any two of something you know (such as a password or PIN; plus something you have (a phone, a USB security key), or something you are (fingerprint, facial recognition). To add two-factor authentication to your phone, you can use a fingerprint (something you are) and a PIN (something you know). To access your email, you can put in a password (something you know) and receive a text message with a code to enter (this proves you have your phone). You can usually authorize the website to remember frequently used devices so you won’t have to enter a code every time you log in. Many websites will notify you by email or text if someone logs on from a different device.”

October is National Cyber Security Awareness Month. One of the best ways to prevent cyber-threats is to “Lock Down Your Login” with two-factor authentication. Like the keys to your house or the PIN to your bank card, keep this information in a secure place and don’t share it with anyone who contacts you directly.


ABOUT BBB: For more than 100 years, Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2015, people turned to BBB more than 172 million times for BBB Business Reviews on more than 5.3 million businesses and Charity Reports on 11,000 charities, all available for free at The Council of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States, Canada and Mexico, as well as home to its national programs on dispute resolution, advertising review, and industry self-regulation.

MEDIA CONTACTS: For more information, journalists should contact Katherine Hutt (703-247-9345 or khutt(at)council.bbb(dot)org) or Jasmine Turner (703-247-9376 or jturner(at)council.bbb(dot)org).

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Katherine Hutt
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