New Electrolux Vacuums Unlock Potential For Stress-Free, Hassle-Free Holidays

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Swiveling, Quiet and Self-Cleaning Technologies Empower Homeowners to Make Spaces Merrier and Brighter This Holiday Season

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Being surprised and delighted is always a treat … but by a vacuum cleaner? Just in time for the hectic holiday entertaining season, Electrolux welcomes three new canister vacuums packed with possibilities. The new UltraFlex™, SilentPerformer™ Cyclone Bagless and the SilentPerformer™ Bagged canister vacuums empower consumers to clean swiftly, effectively and on their own schedules, unlocking new potential for holiday preparations and delivering the perfect mix of progressive technologies and impeccable performance.

“Entertaining over the holidays is something many people look forward to all year long, and having the right tools to prepare for guests when and how you want to can make a huge difference in how much you enjoy the moment when they finally arrive,” said Jillian Hillard, director of product marketing at Electrolux Small Appliances, North America. “That’s why we invest in technologies and features that allow consumers to continue creating a beautiful and welcoming home – with less hassle and less stress than ever before.”

The new Electrolux canister vacuums join the brand’s world-renowned stick vacuums to create a suite of holiday cleaning solutions to meet every need.

The Electrolux UltraFlex is ideal for whole-home, multi-surface holiday cleaning, offering:

  • All-Floor, Adjustable Cleaning Power: Intuitive controls allow reduced suction power to safely clean curtains and delicate fabrics, and then increase the power with the press of a button to deeply clean carpets. The vacuum also allows adjustable cleaning for each surface – with an easy-to-use on/off brushroll switch and three-level height adjustment to fit every surface from bare floors to plush carpets.
  • A Patented Self-Cleaning Brushroll: Electrolux’s revolutionary self-cleaning brushroll removes tangled hair with the touch of a button for fast, mess-free maintenance.
  • Smooth Steering: Large rear wheels and a low center of gravity provide smooth swivel steering to twist and turn around furniture, and presents, with ease.

The Silent Performer canister collection from Electrolux is designed for holiday cleaning in hard floor homes and apartments, offering:

  • Minimal Noise Disruption: The canister, motor and sound-softening nozzle on these canisters are engineered to provide powerful cleaning performance with minimal noise and disruption.
  • A Cleaner, Fresher Home: With HEPA filters for the Silent Performer Bagged and a sealed dust collection system on the Silent Performer Cyclone Bagless, the clean-air system in these canisters captures 99.97% of all airborne pollutants to reduce allergens for holiday guests.
  • Smooth Steering: Omnidirectional wheels allow the vacuums to roll smoothly in any direction – just like a suitcase – making getting around corners, furniture and decorations a breeze.

Stylish and powerful stick vacuums from Electrolux, including the Ergorapido® Lithium Ion Brushroll Clean™ Xtra and UltraPower™, provide quick pick-up capabilities for the savvy party host or hostess, with:

  • Extra-Long Cleaning Capabilities: A long-running Lithium Ion battery offers the power and run time you need to tackle multiple rooms.
  • A Self-Cleaning Brushroll: Electrolux’s revolutionary self-cleaning brushroll removes tangled hair with the touch of a button for fast, mess-free maintenance.
  • Smooth Steering for Hard Floors: Both stick vacuums clean hard floors in the kitchen, dining room, hallway and bathroom with ease and feature a 180 degree swivel nozzle, making it easy to maneuver past guests, table legs and pets to grab crumbs quickly and get on with the evening.
  • Accessible, Stylish Design: A sleek design and slim footprint invites close-by storage of     either of these stick vacuums close at hand, making them ideal for holiday gatherings.
  • Multi-functional Cleaning: On the Ergorapido collection only, enjoy a clever two-vacuums-in-one design. Detach the integrated hand vacuum to reach crumbs in corners or on counters, and then snap it back into place easily to continue cleaning.

“These vacuums empower consumers to clean how and when they want – giving them control of their suction power, reduced noise levels, and even stylish options for mid-party clean-ups,” said Hillard. “As a gift for family and friends or as a preparation tool for entertaining, Electrolux’s canister and stick vacuums are essential to achieving the stress-free, hassle-free holiday season.”

The Electrolux UltraFlex Canister, SilentPerformer Bagged and SilentPerformer Cyclone Bagless canister vacuums are available now on and The Ergorapido Lithium Ion Brushroll Clean Xtra and UltraPower are also available on and For pricing information on the previous products and more information on other Electrolux products, visit and


About Electrolux Small Appliances North America
Electrolux Small Appliances North America (ESA-NA) leverages consumer driven insight to manufacture and market innovative small appliances for the home. The company markets floor care products to consumers under its well-known Eureka and Electrolux brands and sells high-quality commercial products under its Sanitaire brand name. It also offers central vacuums made by its Electrolux Central Vacuum Systems division (formerly known as Beam Industries). ESA-NA is based in Charlotte, N.C., and is a part of The Electrolux Group. Visit, or for more information.

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Hannah Cheney
L.C. Williams & Associates, L.L.C.
+1 (312) 565-4610
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