Barcelona, Spain (PRWEB) September 30, 2016
The Spanish Association of the Digital Economy (Adigital) honored mobile advertising technology provider Marfeel with its award for innovation at the annual Outthink conference, held Sept. 22 in Madrid. Marfeel, known for ground-breaking technology solutions that are revolutionizing the way publishers create, optimize, and monetize mobile websites, earned the award in the Transformation and Innovation category. Past winners of the prestigious award have included CARTO, Kantox, Scytl, and Wallapop. Adigital hosted international leaders in digital technology during the Outthink event, which addressed the challenges and opportunities surrounding today’s global digital economy.
During this year alone, Marfeel has led the mobile ad tech industry by launching a series of innovations, including a new supply-side platform (SSP) that has helped mobile publishers increase revenue by as much as 300 percent. Marfeel was the first company to introduce its own unique Accelerated Mobile Page (AMP) technology, later becoming an official collaborator in Google’s AMP project and offering immediate support for Facebook’s Instant Articles as well. The company was one of the first to work closely with Amazon on support for the new HTTP/2 protocol, recently rolling out HTTP/2 across its global customer base, ahead of Amazon’s announced support for the new protocol via Amazon CloudFront.
Marfeel is an ad tech platform that revolutionizes the way publishers create, optimize and monetize mobile websites. Marfeel’s proprietary technology analyzes publishers’ unique audience—user habits, behavior and usage patterns—and dynamically adjusts the mobile site layout to maximize readership, engagement, page views, loading time, and ultimately ad revenue. Marfeel’s exclusive partnerships with over 20,000 global ad networks and exchanges ensure top-paying ads from premium advertisers. Marfeel’s mobile website conversion and monetization solution has been recognized by Google, forming a strategic partnership with the search engine. Selected Marfeel customers include: MensHealth (FR), National Geographic (FR), Dennis Publishing (US/UK), Elle (MX), ABC (US) and PopSugar (US). Marfeel is backed by strategic investors Nauta Capital, BDMI and Elaia Partners. To learn more, please visit http://www.marfeel.com.