Integrity Launches MAX: Merchant App eXpress, Improving Sales Partner and Merchant Customer Experience

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Specially designed paperless sign up makes it easier and faster than ever to complete the merchant account sign up process.

MAX completely removes the barriers that a standard paper form or PDF application present.

Today, Integrity has announced the launch of its new merchant account sign up tool set, Merchant App eXpress or MAX. MAX was purpose-built based on feedback from merchant services sales partners across the United States. MAX is designed to completely eliminate paper forms and PDFs from the merchant account sign up process, as well as integrate seamlessly into Integrity’s proprietary merchant boarding system. MAX is mobile-friendly, allowing sales partners the freedom to sign up merchant customers from a smartphone or tablet, anywhere they may do business.

“We designed MAX with our sales partners’ needs at the forefront, because when they succeed, we succeed. We knew existing online and paper applications still posed some hurdles for the sales partner when presenting to a merchant, so we removed them with MAX.” says Mike Ponder, CEO & President of Integrity. “MAX completely eliminates any negative perceptions a business owner may have about signing contracts and replaces them with a great user experience. For our agents, MAX provides the flexibility and speed required to win in today’s highly competitive environment.”

All Integrity sales partners will have complimentary access to MAX as part of their relationship with Integrity. A merchant customer need only approve agreed-upon pricing, provide the typical banking information needed to sign up for a merchant services account, and click to sign in order to complete an agreement. Merchant and sales partner communications can happen in person, via email, or over the phone. MAX allows the ultimate in flexibility for independent merchant services sales partners.

“MAX’s design is so easy for the merchant customer to use and it saves me a ton of time,” said Annette Cristerna, a MAX beta tester. “I’m able to complete and send a merchant account application to my customers in under ten minutes. Customers love the experience of clicking to sign and being able to view their application on a phone or tablet – anywhere they may be. MAX completely removes the barriers that standard paper forms and PDF applications present.”

About Integrity

Integrity Payment Systems is a leading provider of payment technology and business solutions. With a focus on the sales partner as the first customer, Integrity has serviced over 50,000 merchants across the United States since 2003. Integrity provides a complete merchant services solution – from authorization and capture to settlement - under one roof in Des Plaines, IL. Learn more at

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Clare Toledo
Integrity Payment Systems
since: 06/2002
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