HG Data Expands Leadership Team to Amplify Product Innovation and Brand Positioning

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Appoints Tech Industry Veterans, Robert Fox and Barbara Winters, to the Roles of Chief Technology Officer and Vice President of Marketing, Respectively

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Rob’s command of the complex Data-Platform-as-a-Service landscape, coupled with Barbara’s unique ability to strategically build and lead marketing teams, make these talented individuals ideally suited to build upon HG Data’s already viable strengths

HG Data, the leader in customer intelligence for the software and hardware industries, today announced the appointment of Robert Fox to the position of Chief Technology Officer, and Barbara Winters to the role of Vice President of Marketing.

Following the company’s $12 million Series B funding, bringing total funding to $23 million, the two recent management appointments reflect HG Data’s commitment to transform the business intelligence industry through the use of technological competitive intelligence. Both executives will be based in the company’s Santa Barbara headquarters.

With more than 20 years of commercial software and engineering experience, Fox joins HG from Liason Technologies where, most recently, he served as vice president of emerging technologies and general manager for Liaison’s cloud-based ALLOY, the industry’s first Data-Platform-as-a-Service (dPaaS) offering. Prior to Liason, Fox was director of engineering at MuleSoft, a widely used API-based integration platform for applications, data, and devices which was recently named to the first-ever Forbes 2016 Cloud 100. At Mulesoft, Fox introduced a micro service-based architecture and launched the business’s first cloud analytics platform to provide insight into the company’s API and integration usage. He is a notable industry expert and has been nominated to CIO Magazine “Ones to Watch” list, and SearchCIO “IT Leadership Award”.

Prior to HG Data, Winters spent over a decade at Intel in a variety of strategic marketing roles, and most recently served as a senior member of the company’s marketing organization responsible for identifying and evangelizing key themes and messages around new technologies and strategic partnerships for both consumer and B2B initiatives. She played an integral role in the development and rollout of Intel’s $300 million consumer marketing campaign focused on reinvigorating the Intel brand and driving sales through encouraging PC refresh. In this newly created and key marketing leadership role, Winters will lead HG Data’s product and brand positioning, communications strategy, verbal and visual identity, and analyst and press relations.

"Strategic business insight presents tremendous competitive advantage to businesses of all sizes, and HG’s superior competitive intelligence has allowed us to break through in the category,” said Craig Harris, Chief Executive Officer at HG Data. "Rob’s command of the complex Data-Platform-as-a-Service landscape, coupled with Barbara’s unique ability to strategically build and lead marketing teams, make these uniquely talented individuals ideally suited to build upon HG Data’s already viable strengths.”

About HG Data

HG Data is the global leader in customer intelligence for installed technologies. The world’s largest technology companies, the fastest-growing start-ups, and some of the most innovative OEM partners achieve an unfair advantage by using HG Data in building market analysis, competitive displacement, predictive modeling, marketing campaigns, and client retention initiatives. Every day, HG Data indexes billions of unstructured documents across the open Internet, the archived Web and offline resources to produce a detailed, accurate census of B2B technology installations in use at companies globally. Founded in 2010, the company is based in Santa Barbara, CA. Learn more at http://www.hgdata.com.

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Greta Oberschmidt
HG Data
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